Senior Manager, Paid Media – Partnerships

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November 5

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PartnerCentric, Inc.

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B2B • eCommerce • Marketing

PartnerCentric, Inc. is a technology-driven affiliate marketing agency that specializes in maximizing affiliate program performance and driving sustainable growth for its clients. By leveraging expert insights and proprietary technology solutions such as FUSE Incrementality™, PartnerCentric helps brands optimize their partnerships and measure incremental revenue. With a focus on long-term strategies rather than short-term tactics, the company supports major brands in achieving significant returns on their marketing investments through data-driven affiliate management and collaboration with influencers.

11 - 50 employees

Founded 2004

🤝 B2B

🛍️ eCommerce

📋 Description

• Identify and cultivate relationships with high-value partners across affiliate, influencer, creator, fintech, and lead generation ecosystems. • Explore and evaluate emerging partner categories, including AI-powered commerce, GEO/AEO partner targets, paid media, and Retail Media Networks, for client fit and innovation potential. • Translate client objectives into strategic partnership plans that align with their affiliate program goals and drive incremental performance. • Collaborate with the Director of Partnership Development to evolve PartnerCentric’s partnership roadmap in line with market trends. • Own and manage a portfolio of strategic partner relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions. • Negotiate commercial agreements and revenue share models with partners in alignment with client and agency objectives. • Act as an advocate for partners internally, ensuring their value propositions are understood and leveraged across client teams. • Manage and mentor a small team of Partnership Managers or Associates, supporting their professional growth and ensuring strong collaboration across departments. • Provide coaching on partner strategy, negotiation, and communication skills; foster curiosity, accountability, and creativity within the team. • Support the Director of Partnership Development in developing scalable systems for partner recruitment, enablement, and performance tracking. • Partner closely with the Client Services and Data & Insights teams to ensure partner strategies align with client performance goals and FUSE innovation priorities. • Contribute to thought leadership, partner education sessions, and case studies highlighting partner success stories and innovations. • Leverage AI-powered tools and PartnerCentric’s proprietary FUSE technology to surface insights, assess performance, and identify areas of opportunity.

🎯 Requirements

• 5+ years of experience in affiliate, partnerships, influencer, or performance marketing. • Highly curious, forward-thinking, and motivated to shape the future of partnership marketing. • Strong understanding of affiliate ecosystems, including content commerce, creator partnerships, fintech, and emerging digital media. • Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), AI-Authority Media (e.g., Reddit, Quora), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus. • Proven ability to manage partner relationships, negotiate agreements, and drive measurable results. • Experience managing or mentoring team members. • Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders. • Experience with platforms such as Impact, CJ, Partnerize, or Rakuten preferred.

🏖️ Benefits

• Competitive salary and bonus structure. • Comprehensive health, dental, and vision insurance. • 401(k) plan with employer matching. • Flexible remote work • Generous Flex Days policy and observed company holidays. • Opportunities for professional growth through training and leadership development programs.