Senior Product Marketing Manager

🕒 March 20

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Path Robotics

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏗️ Construction

💼 Consulting

📦 Logistics

💰 $100M Series C on 2021-07

Construction • Consulting • Logistics

Path Robotics is a company that specializes in advanced robotic welding systems designed to optimize manufacturing processes with precision and efficiency. They offer Robots-as-a-Service (RaaS), eliminating the need for significant upfront capital expenditure. Their AI-driven robotic systems learn and adapt to improve welding performance over time. Path Robotics' solutions are integrated seamlessly into existing production lines, working with materials like carbon steel, stainless steel, and aluminum. They cater to various industries, including transportation, manufacturing, and construction, providing unmatched precision and adaptability to help businesses achieve their production goals.

📋 Description

• Own product positioning and messaging across all of Path’s products and capabilities. Develop and maintain the core narratives that differentiate us in the market. • Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success. • Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership. • Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts. • Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning. • Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase. • Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.

🎯 Requirements

• 5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment • Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself. • Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences. • Experience with product launches, competitive positioning, and sales enablement in a technical product environment

🏖️ Benefits

• Daily free lunch to keep you fueled and connected with the team • Flexible PTO so you can take the time you need, when you need it • Comprehensive medical, dental, and vision coverage • 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total) • 401(k) retirement plan through Empower • Generous employee referral bonuses—help us grow our team!