Global Performance Marketing Manager

🕒 July 4

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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Paysend

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Venture Round on 2021-12

Fintech • B2C • eCommerce

Paysend is a financial technology company that enables users to send and receive money internationally with ease. It provides a secure platform for both individuals and businesses to conduct cross-border transactions at competitive rates, featuring instant transfers to card payments and bank accounts. With a user-friendly mobile app, Paysend allows customers to manage their finances, track payments, and access exclusive offers, making it a popular choice for seamless financial transactions across the globe.

📋 Description

• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners • Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance • Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage • Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale • Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action • Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles • Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert • Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU • Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline • Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms • Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality • Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs • Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels • Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full-funnel performance • Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities • Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities

🎯 Requirements

• 5–7+ years of experience in performance marketing, user acquisition, or growth marketing, ideally in a mobile-first consumer business • A true paid social expert: deep, hands-on experience scaling Meta and/or TikTok campaigns, including creative testing, account structure, bidding, audience architecture, placements, and optimisation • Real platform knowledge — you know the nuances of how each social platform works, what creative and targeting tactics win on each, and how to adapt strategy as platforms evolve • Proven experience growing new users, active users, or MAU through measurable paid social acquisition • Strong paid social creative strategy experience: the ability to craft briefs, hooks, scripts, storyboards, UGC concepts, editing feedback, and rigorous testing plans • Deep understanding of what makes paid social creative work — thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisation, and clear calls to action • Comfortable reviewing creative performance, making clear decisions on what to kill, iterate, re-brief, localise, or scale • Some experience with affiliate networks, mobile partners, publisher relationships, commercial models, or performance-based partnerships — enough to own this channel with support • Solid understanding of mobile app funnels, onboarding, activation, attribution, and conversion optimisation • Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar • Strong analytical skills, with confidence using Excel or Google Sheets; SQL or BI tool experience is a plus • Ability to operate both strategically and tactically in a fast-paced, global environment — you set direction and you do the work • A genuine ownership mentality: you treat the channel's performance as your own, you push for more, and you don't wait to be told what to optimise • Comfortable working cross-functionally with Product, Analytics, CRM, Brand, Compliance, and Regional teams • Clear communicator who can turn data, creative results, and campaign insights into practical decisions

🏖️ Benefits

• Make a Global Impact: Directly impact millions of users worldwide • Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities • Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more • Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible • Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements