Demand Generation Manager

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Rithum

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

🛍️ eCommerce

eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

📋 Description

• Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. • Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. • Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. • Apply testing methodologies and continuous optimization practices to improve program outcomes. • Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. • Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. • Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. • Share insights and recommendations that help inform future campaign strategies and investment decisions. • Work closely with external brand & advertising agencies to help develop strategies and content.

🎯 Requirements

• 5+ years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related fields. • Demonstrated success executing demand generation programs that drive engagement, pipeline growth, and business results. • Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices. • Experience analyzing campaign performance and using data to drive optimization decisions. • Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams. • Strong project management, communication, and stakeholder management skills. • Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency. • 8+ years of B2B demand generation, integrated marketing, growth marketing, or related experience (preferred).

🏖️ Benefits

• Enhanced Private Medical Insurance and a Health Cash Back Plan • Life insurance & disability benefits • Pension plan with 4% Company match • Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day • £45/month Remote work stipend for internet • Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program • Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career • Charitable contribution match per team member