Grain and Dairy Marketing Manager

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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PerkinElmer

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1938

🔬 Science

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Science • Pharmaceuticals • Healthcare Insurance

PerkinElmer is a global leader in providing analytical and testing solutions for a wide range of industries, including pharmaceuticals, food safety, environmental analysis, and industrial testing. The company offers advanced equipment and consumables, including mass spectrometers, chromatography instruments, and spectroscopy systems. With over 85 years of experience, PerkinElmer is committed to innovation and dedicated to partnering with laboratories worldwide to enhance scientific discovery and ensure product quality and safety. Their services support industries like healthcare, food and beverage, environmental testing, and industrial applications, helping clients meet compliance and quality standards.

📋 Description

• Work in conjunction with key stakeholders to develop and execute on strategic and tactical integrated marketing plans to facilitate growth of grain and dairy product lines. • Create and continuously refine/optimize value propositions, customer personas and go-market-plans for each strategic product and target market. • Develop understanding of regional external (customer) and internal (commercial team) needs, and translate these needs into solutions roadmaps. • Lead new product introduction marketing strategy and campaign execution. • Development and production (copywriting) of new content (brochures, articles, white papers, webpages, etc.) in support of campaigns. • Deployment of emails, social media and third-party media campaigns in support of strategic campaigns. • Creation and execution of manual and automated email nurture campaigns to drive lead generation and acceleration. • Coordination of local language translations to meet regional needs. • SFDC campaign creation, tracking and ROI/metric reporting. • Budget tracking in Allocadia or similar system. • Update spreadsheets, databases and inventories with statistical, financial and non-financial information. • Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities. • Other duties as needed and assigned.

🎯 Requirements

• Bachelor’s degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences). • Minimum 5 years’ experience in marketing or communications. • Ability to translate stakeholder needs into action plans. • A can-do attitude and ability to multi-task. • Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel). • Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC. • Strong project management skills and an adaptive and flexible attitude. • General knowledge of NIR or FT-IR technology and/or the food industry is a plus. • German, French, Italian, or Portuguese language fluency is a plus.

🏖️ Benefits

• Professional development opportunities