Director, Digital Analytics

Job not on LinkedIn

🕒 2 days ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PLTFRM

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛒 Retail

📣 Marketing

☁️ SaaS

Retail • Marketing • SaaS

PLTFRM is a commerce acceleration firm that scales high-growth consumer brands across retail and digital channels. It offers 360° connected commerce services — including channel management, retail and digital strategy, and execution — and emphasizes a brand-first approach to drive product launches and lasting distribution. PLTFRM supports CPG and consumer categories (health & wellness, beauty, beverage, electronics, pet, baby, etc. ) and backs its work with proprietary data and AI-enabled platforms and dashboards to inform decisions like shelf placement, promotions, and promotional strategy.

📋 Description

• Own how the digital team measures, explains, and improves performance across Amazon, Walmart, Target, TikTok Shop, Costco, Sam's Club, Best Buy, and DTC • Define KPI meanings, calculation methodologies, documentation, and organizational adherence • Standardize fragmented retailer data into a single source of truth • Own the metric dictionary and resolve dashboard discrepancies • Define metrics, methodology, and reporting cadence for sales, share, media, content, and availability • Connect retail media and social spend to downstream sell-through and incremental sales • Design and interpret incrementality tests, geo/DMA holdouts, matched-market reads, dayparting and flighting analyses, content measurement, regression and causal impact analyses, share tracking, promotional lift, cannibalization, new-to-brand, and repeat-purchase analyses • Deliver category and portfolio insights for quarterly business reviews and joint business planning • Partner with data engineering to translate commercial questions into data requirements and business logic • Manage, mentor, and develop the analytics team • Support new business and renewals with analytics-led narratives • Identify opportunities to productize analytics capabilities

🎯 Requirements

• 8+ years in analytics, with 3+ years leading people, in retail, CPG, e-commerce, or an agency/consultancy serving them • Deep, hands-on Amazon experience across both 1P and 3P models • Demonstrated ownership of measurement for at least two major retail channels, one of which is Amazon or Walmart • Track record designing and interpreting incrementality tests and reading geographic/DMA-level performance • Comfortable writing your own SQL queries and building your own views in a BI tool • Power BI preferred; Tableau or Looker acceptable • Ability to explain uncertainty honestly to a non-technical audience • Exceptional written and verbal communication; ability to hold a room with a CMO and a category buyer • Experience with MMM, marketing mix or media measurement vendors, and third-party attribution platforms • Walmart Connect media measurement and Walmart Marketplace experience • Familiarity with Microsoft Fabric, Databricks, Snowflake, or BigQuery • Python or R for analysis • Experience building or evaluating AI/LLM-assisted analytics and reporting workflows

🏖️ Benefits

• Competitive salary and bonus eligibility • Comprehensive benefits package • 401K + Company match • Unlimited PTO • Hybrid or Remote Work Environment • A high ownership, high performance, high collaboration culture • The opportunity to work with leading consumer brands and shape the future of commerce

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