Demand Generation Marketer

🔥 5 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Pogo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

👥 B2C

Marketing • B2C

Pogo is a web-based service (joinpogo. com) that operates a consumer-facing website leveraging extensive third‑party tracking, analytics, forms and marketing integrations. The site uses cookies and providers such as Google, Meta, LinkedIn, HubSpot, Typeform, Contentsquare, Cloudflare, TikTok and PostHog to power load‑balancing, analytics, form handling, personalization and targeted advertising. The available information is focused on cookie consent, tracking categories (necessary, preferences, statistics, marketing) and multiple third‑party vendors used to optimize the website and marketing/ads performance.

📋 Description

• Run B2B paid acquisition across paid social, out-of-home, and other B2B channels • Develop creative targeting campaigns around industry events, companies, job titles, and timing • Contribute to channel and budget strategy, including testing, scaling, and cutting initiatives • Apply CAC, ROAS, pipeline contribution, and attribution analysis to spending decisions • Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization • Test, iterate, and scale effective campaigns • Influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy • Experiment with unconventional distribution, out-of-home, direct mail, and high-attention brand moments

🎯 Requirements

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend • Experience owning a real acquisition budget • Experience running multiple paid channels, including LinkedIn and Meta • Data-driven decision-making using CAC, ROAS, pipeline contribution, and attribution • Experience working at a fast-growing organization with significant ownership and autonomy • Bonus: experience with AI tools in marketing workflows • Bonus: out-of-home, billboard, or direct mail experience • Bonus: experience marketing to data/insights buyers, market researchers, or brand teams • Willingness to work fully remotely with occasional travel for team offsites

🏖️ Benefits

• Flexible work schedule • Unlimited PTO • Minimum 20 days vacation policy • Occasional travel for team offsites