Marketing Operations Manager

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November 7

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Practice EHR

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Healthcare Insurance • SaaS • Artificial Intelligence

Practice EHR is a comprehensive electronic health record (EHR) software solution designed specifically for medical professionals. It offers an array of features that streamline practice management, including scheduling, e-prescribing, billing, and reporting. With a user-friendly interface and cloud-based accessibility, Practice EHR allows healthcare providers to focus more on patient care and less on administrative tasks, making it suitable for practices of any specialty and size.

51 - 200 employees

Founded 2014

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Design and maintain comprehensive attribution models across all marketing channels, providing clear visibility into campaign ROI and customer acquisition costs • Conduct deep-dive analyses on funnel performance, identifying bottlenecks and opportunities to improve conversion rates at each stage • Track and analyze key marketing metrics including MQLs, SQLs, pipeline velocity, CAC, LTV, campaign attribution, Trial to Paid Conversion, and Churn. • Develop predictive models to forecast campaign performance and inform budget allocation decisions • Optimize marketing processes and workflows to increase team efficiency and reduce time-to-market for campaigns • Manage marketing technology stack integration and data flow between systems (HubSpot, analytics platforms, etc.) Establish and maintain data governance standards to ensure accuracy and consistency across all reporting • Lead marketing budget planning, tracking, and reconciliation, providing monthly variance analysis and recommendations • Partner with Performance Marketing, Lifecycle Marketing, Growth, and Customer Success teams to align on metrics and attribution methodology • Translate complex data findings into clear, actionable recommendations for marketing leadership and cross-functional partners • Create executive-ready dashboards and reports that tell the story behind the numbers • Serve as the marketing team's analytics expert, educating team members on metrics interpretation and best practices • Conduct multi-touch attribution analysis to understand the true impact of each marketing touchpoint • Perform cohort analyses to identify trends in customer behavior and lifetime value • A/B test campaign elements and provide statistical analysis on results and recommendations • Monitor competitive landscape and industry benchmarks to contextualize performance

🎯 Requirements

• 4-6+ years of experience in marketing operations, analytics, or business intelligence roles, preferably in B2B SaaS • Proven track record of building attribution models and analyzing complex, multi-channel marketing data • Experience managing marketing budgets and providing financial analysis and reporting • Advanced proficiency in SQL, Excel/Google Sheets, and at least one BI tool (Sigma, Power BI, Looker) • Experience with marketing automation platforms (HubSpot preferred) and CRM systems.

🏖️ Benefits

• Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work. • Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental. • RRSP / 401K matching program for retirement savings. • Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only* • Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only* • Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick! • Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity. • Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies. • Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc. • Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery. • Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.