Product Sales Specialist – Finance Suite

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🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🪄 Product Specialist

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Primer

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

Fintech • Payments

Primer is a company that offers a unified payment infrastructure, enabling businesses to streamline and optimize their payment processes. With its advanced technology, Primer provides solutions for managing payments, boosting conversion, enhancing payment success rates, and creating seamless checkout experiences. The platform is designed to give businesses the flexibility to integrate and customize their payment stack easily, connect with multiple payment services, and deploy fraud prevention tools. Primer aims to accelerate global growth for companies by simplifying payment operations, reducing fraud, and enhancing customer experiences.

📋 Description

• Support the launch motion for our wider CFO stack offering: Play a central role in coordinating the initial commercial rollout, developing familiarity with the product and helping codify how Global Accounts and Reconciliation are positioned and sold during the early phase. • Contribute to a repeatable back-book motion: Partner with Product, PMM and CS to help identify eligible merchants and participate in targeted outreach and upsell cycles as part of a broader, cross-functional effort. • Contribute to a smooth onboarding process: Partner with RevOps & Support on onboarding merchants to Global Accounts, and conducting eligibility pre-checks with downstream providers • Enable front-book bundles: Support core BDMs by positioning Global Accounts (and Reconciliation where relevant) within broader Primer new business deals to increase revenue and shorten ARR activation cycles. • Prepare the path to standalone Global Accounts selling: Continuously assess product readiness on the market, value differentiation, and competitive context to determine when Global Accounts can be credibly sold as a standalone solution. • Define the ICP, partner with RevOps on pricing considerations & deal structuring, and sales motion required to move beyond a “wedge” use case when product maturity allows. • Evaluate and progress inbound standalone opportunities where appropriate, without prematurely forcing a new-logo motion. • Translate market learning into action: Capture win/loss insights, objections, pricing feedback, and product gaps; feed structured inputs into Product, PMM, and RevOps. • Build and own the Global Accounts sales playbook: Develop and iterate a comprehensive Global Accounts sales playbook, informed by live customer interactions and early wins/losses, including: • Buyer personas and stakeholder mapping within global enterprises. • Clear articulation of Primer’s unique value proposition and differentiation for Global Accounts. • Value engineering by connecting customer pain to a value statement that resonates with each buying persona. • Primary use cases, success narratives, and qualifying criteria. • Building industry and use-case specific opportunity pipelines from back and front book merchants. • Sales motion definition (discovery, evaluation, pilot, expansion, procurement). • Objection handling, competitive positioning, and deal-risk mitigation per persona (Finance/Treasury Personas) and segment (Size, Vertical, Geo). • Lead the creation and evolution of sales collateral in partnership with Marketing and Product, including merchant bespoke pitch decks, case studies, ROI narratives, and enablement materials. • Shape and validate the Global Accounts demo experience (including demo environments), working cross-functionally to ensure it reflects real customer workflows and value. • Serve as the internal source of truth for how Global Accounts are sold at Primer, with the expectation that this playbook becomes scalable for future hires. • Drive commercial rigor: Track pipeline, revenue, and outcomes with a “controlled pilot” mindset; help define what success looks like and when/how the model should scale post-GA. • Protect merchant trust and CS ownership: Operate within clear guardrails on account engagement, partnering closely with CSMs and ensuring clean handovers and delivery quality. • Identify wider opportunities: Position Global Accounts as part of the wider proposition, particularly alongside other products within the Financial Operations product suite.

🎯 Requirements

• Strong commercial fundamentals: Experience running complex sales cycles and influencing senior stakeholders across Finance/Treasury personas. • Necessity to build a developed financial literacy on treasury and FX management and an expertise on current solutions on those 2 topics + overall understanding of the typical CFO stack (e.g. ERP) • Builder mindset in ambiguity: Able to create a motion where a playbook doesn’t exist yet. We’re looking for a structured, pragmatic approach and biased toward high-quality execution. • Cross-functional operator: Proven ability to partner tightly with Product and PMM, balancing revenue goals with product maturity and narrative discipline. • Merchant-first judgement: Consultative approach with strong instincts for when to sell (or not); protecting trust and avoiding low-quality upsells. • Analytical and accountable: Comfortable defining ICP/qualification criteria, measuring outcomes, and operating with Salesforce and forecasting discipline. • EMEA-based and internally credible: Able to leverage internal context and relationships to accelerate the back-book-first approach.

🏖️ Benefits

• We are fully remote and globally distributed; and have been since day one • Competitive share options • Uncapped holiday, with 25 days minimum to be taken • Co-working space access across major cities • Workations & Company Retreat • The best equipment for your role • £500 towards your home office setup • Generous learning budget • Private Medical Insurance • A broad set of additional perks and benefits (*depending on location)