PR Account Executive - Germany

July 17

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PRLab

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B2B • Enterprise • Media

PRLab is a global B2B tech public relations agency specializing in enhancing brand visibility for tech companies across different regions. With offices in Amsterdam, Munich, Stockholm, Madrid, and Austin, PRLab provides tailored PR strategies that focus on creating thought leadership, securing media coverage, and driving brand awareness in competitive markets. The agency works with startups, scale-ups, and corporations in various verticals, including SaaS, FinTech, HealthTech, CleanTech, and more. PRLab emphasizes an integrated approach with an eye on measurable outcomes, ensuring each campaign aligns with the client's business objectives and market strategies.

11 - 50 employees

🤝 B2B

🏢 Enterprise

📱 Media

📋 Description

• Participating in meetings with clients to discuss campaign strategies and goals, then developing a plan to achieve them • Communicating with clients to ensure they are satisfied with their campaigns and evaluating progress with the client • Reviewing analytics data (including but not limited to competitor tracking) to determine effectiveness of previous campaigns and planning future ones accordingly • Developing and maintaining client relationships to ensure satisfaction with services provided by the agency • Preparing reports detailing the work performed on each campaign • Pitching and newsjacking • Media training • Writing or revising content • In addition to PR responsibilities, you will also play an active role in sales: helping identify leads, pitch services, and contribute to business development efforts • Liaising with media, clients, and stakeholders • Sometimes developing content for social media accounts and writing blog posts • Creation of strategy and planning of things such as content, press releases, etc. • Sometimes: Event support (when requested by the client), including finding videographers, photographers, etc.

🎯 Requirements

• A bachelors or equivalent in PR/Journalism/Communication • Two years of experience in PR or a related field is mandatory • Experience in sales • Fluent in English • No 9 to 5 mentality; we are a startup and some chaos is part of it! • You are interested in language and able to think creatively with words, while maintaining a professional tone • Are able to have a professional attitude with clients • Can handle client confrontation • Are articulate under pressure • Attention to detail • Are comfortable asking questions while proposing solutions • Are ambitious, detail-oriented, positive, decisive, and proactive • Experience in B2B, SaaS, Tech and startup industries is desirable

🏖️ Benefits

• Remote working • Individual and corporate incentives including company events, social activities, and unforgettable trips to destinations such as Portugal, Spain, and more! • 25 days paid vacation days per year (pro-rata), including statutory days