Automotive Digital Consultant

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September 21

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Proficy Digital Inc.

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B2B • eCommerce • Marketing

Proficy Digital Inc. is an omnichannel marketing agency specializing in the automotive industry, focused on engaging and converting new customers through innovative and predictive marketing strategies. With a commitment to driving profitability and incremental sales, Proficy Digital combines unmatched automotive expertise and comprehensive video content production to help clients navigate marketing trends and achieve success. Their transparent pricing and dedication to client ownership of data further enhance their personalized approach to marketing.

11 - 50 employees

Founded 2022

🤝 B2B

🛍️ eCommerce

📋 Description

• Plan and execute digital advertising strategies in support of client objectives. • Onboard new clients and work directly with users of the Proficy Digital omni-channel marketing solution. • Set-up and optimize digital advertising campaigns for multiple clients across search, display, video, OTT/CTV and social. • Actively monitor campaign delivery and provide optimization recommendations, day-to-day reporting, and post-campaign analysis. • Develop digital asset request lists and evaluate opportunities for A/B creative and audience testing. • Provide thoughtful collaboration with strategy, analytics, creative, engagement, and paid media agency partners. • Partner with client marketing managers to prepare competitive analysis, leverage analytics to recommend optimizations, and communicate strategy. • Represent the agency and client professionally; perform other administrative tasks as directed.

🎯 Requirements

• Strong interpersonal and leadership skills, including consensus building and conflict resolution. • Google Ads and Bing certifications are highly preferred; candidates without them required to achieve upon hire. • Strong working knowledge of the entire Microsoft Suite; advanced knowledge of Excel and PowerPoint required. • High level of confidence and self-motivation; a curious leader that strives for excellence. • Digital savviness; strong experience and comfort working in search, display, video, OTT/CTV and social media landscapes. • Experience with platforms of interest: Amazon, Meta, Pinterest, and Google. • Strong project management skills preferred. • At least ten years of end-to-end automotive retail experience required. • An undergraduate and/or graduate degree in marketing, advertising or a related field is preferred; a secondary degree in business or similar will be strongly considered. • Physical requirements: prolonged periods sitting at a desk and working on a computer; must be able to lift up to 15 pounds at times.