Demand Generation Manager

Job not on LinkedIn

November 10

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Proper

WebsiteLinkedInAll Job Openings

Real Estate • Finance • SaaS

Proper is a company that provides specialized accounting services for property managers and real estate developers. Their services are designed to enhance profitability and efficiency by managing the books for these clients. Proper utilizes expert accountants with backgrounds from leading accounting organizations and integrates with popular property management software platforms. They offer scalable pricing options and are equipped to handle a diverse range of asset class challenges such as co-ops, mobile homes, and short-term rentals.

51 - 200 employees

🏠 Real Estate

💸 Finance

☁️ SaaS

📋 Description

• Build the internal demand generation strategy across all paid channels with clear pipeline and CAC targets. • Develop an experimentation roadmap to continuously test creative, audiences, and offers. • Align campaigns with sales plays and company goals (e.g., AP automation, timeliness, accuracy). • Build reporting infrastructure with RevOps to connect marketing activity to pipeline and revenue. • Plan, launch, and optimize campaigns in Google Ads, LinkedIn, and Meta. • Develop landing pages and lead capture flows; implement lead nurture sequences. • Analyze channel performance weekly; reallocate budget based on CAC and payback data. • Maintain and document a running experiment backlog and report learnings bi-weekly. • Partner with SDRs to ensure follow-up on MQLs within SLA (<1 hour for hand-raisers). • Collaborate with SEO/Content (when hired) to unify paid and organic messaging themes.

🎯 Requirements

• Expert in managing and optimizing campaigns across Google, LinkedIn, Meta, and retargeting. Comfortable with multi-channel attribution. • Able to build/test landing pages (Webflow, HubSpot CMS, Unbounce), run A/B tests, and interpret results statistically. • Fluent in HubSpot, GA4, Looker Studio (or similar BI). Can connect the dots from spend to pipeline and report CAC, payback, SQLs, and pipeline contribution. • Proficient in building workflows, nurturing leads, and managing UTMs and lifecycle stages within HubSpot. • Crafts hypotheses, sets control groups, documents learnings. Comfortable with SQL/Sheets analysis. • Writes sharp, persona-specific ad copy with clear offers and CTAs that align to funnel stage. • Allocates spend by ROI. Rebalances weekly across channels to optimize CAC and payback. • Partners with Sales and SDRs on lead quality feedback, and with RevOps on routing and dashboard integrity.