IDN Marketing Manager

🕒 July 15

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QuidelOrtho

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

QuidelOrtho is a global corporation focused on transforming diagnostic data into actionable insights for better health outcomes. They provide a wide range of diagnostic solutions, including at-home COVID-19 testing kits, clinical chemistry, immunoassay products, molecular diagnostics, and automated solutions for healthcare providers. Their products are designed for use in various settings, from home to hospital and lab to clinic, to ensure reliable and quick diagnostic results. QuidelOrtho aims to power a healthier future by delivering real-time, actionable intelligence and industry-leading expertise.

📋 Description

• Develop and implement account-based marketing strategies for IDN and health system targets • Lead IDN/GPO pricing strategy by assessing contract positioning • Build and maintain strong cross-functional relationships with IDN stakeholders • Create health system-specific marketing programs and sales enablement tools • Partner with National Accounts, regional sales teams, and Medical Affairs • Analyze health system market trends, IDN account data, and stakeholder insights • Collaborate with product marketing, health economics, Medical Affairs, and commercial leadership • Manage IDN marketing budgets, track program ROI and engagement metrics • Lead new product launch planning within health system accounts • Assess current portfolio opportunities to communicate and capture value for QuidelOrtho and Health System combined benefit • Perform other work-related duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Health, or related field • 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or complex healthcare institutions • Demonstrated ability to translate complex clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership • Strong analytical skills and proficiency with CRM and marketing analytics platforms • Excellent written and verbal communication skills • Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership • Ability to travel up to 30% to health system facilities, IDN headquarters, trade shows, and company locations

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • 401(k) plan • employee assistance program • Employee Stock Purchase Plan • paid time off (including sick time) • paid Holidays