Field Marketing Specialist

🕒 May 28

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Raptor Maps

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

⚡ Energy

☁️ SaaS

🤝 B2B

💰 $22M Series B on 2022-05

Energy • SaaS • B2B

Raptor Maps is a company that provides software and robotic solutions to optimize the performance, inspection, and operations of utility-scale solar assets. Its platform creates map-based digital twins that aggregate aerial, ground, sensor, and equipment data to deliver visual analytics, defect detection, root-cause analysis, and automated workflows. Raptor Maps also offers autonomous drone missions and a mobile app for field technicians to automate inspections, verify construction and remediation, and reduce risks, costs, and downtime for IPPs, utilities, O&Ms, and EPCs.

📋 Description

• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement. • Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. • Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. • Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact. • Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. • Partner with sales to build the target list and align on on account strategy. • Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline. • Establish a measurement framework to help refine programs based on performance data and qualitative feedback. • Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones. • Get creative with the what, when, and how; and create intentional moments that strengthen relationships. • Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.

🎯 Requirements

• 4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement). • Track record of in-person programs that drove measurable, attributed pipeline. • Strong production instinct, with vendor and budget management chops. • Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together. • Marketing systems fluency, with HubSpot preferred. • Hands-on experience running account-based programs in close partnership with sales. • Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show). • Customer advocacy or customer marketing experience. • Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience. • Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators.