Associate Director, Omnichannel Strategy

🕒 October 20

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟠 Senior

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Real Chemistry

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Real Chemistry is a healthcare-focused marketing, data analytics, and advisory firm that partners with pharmaceutical and biotech companies to accelerate the development, launch, and adoption of life-changing medicines. For 25 years it has combined AI-powered analytics, scientific translation, medical affairs support, and creative services to help clients engage clinicians, patients, and other stakeholders within highly regulated markets. The company operates as a B2B agency that integrates data, technology, and storytelling to improve commercial and clinical outcomes.

📋 Description

• Architect omnichannel engagement strategies for brands, audiences and business challenges • Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other audiences • Design end-to-end customer journeys identifying audience needs, barriers, behaviors, triggers and engagement opportunities • Develop channel orchestration frameworks across paid, owned, earned, field, CRM and digital touchpoints • Lead client and internal workshops focused on audience strategy, journey design and engagement planning • Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms • Translate client needs, market research and performance findings into direction for cross-functional teams • Oversee supporting strategists, delegate work and review strategic deliverables • Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations • Collaborate with Media, Analytics, CRM, Creative, Engagement, Technology and Client Services teams

🎯 Requirements

• Experience developing omnichannel, engagement, customer experience, media or digital strategies within healthcare, pharmaceutical marketing or another complex industry • Demonstrated experience with audience segmentation, persona development, journey mapping and channel orchestration • Experience leading client workshops, strategic planning sessions or collaborative working sessions • Strong understanding of how paid media, owned channels, CRM, field engagement, content and digital experiences work together • Ability to translate research, data and campaign performance into strategic recommendations • Experience overseeing junior strategists and providing feedback, training or quality review • Strong client communication, presentation development and facilitation skills • Adaptable, resilient, proactive, driven and resourceful • Strong prioritization and organizational skills • Ability to work independently and under tight deadlines

🏖️ Benefits

• Generous holiday and paid time off • Options for private medical, dental, and vision plans • Support in saving for the future • Free snacks at offices • Mental wellness coaching and support • Access to more than 13,000 online classes with LinkedIn Learning • Flexible work arrangements where appropriate • Team collaboration, culture-building, learning, and team connection opportunities throughout the year • Great Place to Work® certified workplace

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