Senior Demand Generation Manager

🕒 June 25

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RealTime eClinical Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

🧬 Biotechnology

💰 Private Equity Round on 2022-01

Healthcare • Biotechnology

RealTime eClinical Solutions is a leading enterprise-grade technology provider facilitating global clinical trials with a comprehensive eClinical platform. Purpose-built for clinical research sites, site networks, academic medical centers, sponsors, and CROs, the platform goes beyond traditional CTMS to empower research and business workflows for modern-day clinical trials.

📋 Description

• Own marketing-sourced quarterly pipeline and booking targets in partnership with sales leadership. • Enhance measurement frameworks to monitor and improve pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations. • Develop and execute integrated campaigns that generate qualified opportunities and accelerate revenue growth. • Partner with Sales on pipeline objectives and target account strategies. • Drive the enablement of campaigns with sales and SDR to improve the efficiency of marketing tactics. • Own, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI. • Build and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels. • Manage campaign calendars and quarterly execution plans. • Optimize campaign performance using data-driven testing and continuous improvement methodologies. • Define the strategy and execute customer growth campaigns across several products and markets, inclusive of a 1:1 target account model. • Utilize AI tools to improve campaign execution, content repurposing, reporting efficiency, and audience engagement. • Develop scalable AI-assisted processes that increase marketing output without increasing complexity. • Implement GEO (Generative Engine Optimization) strategies that improve visibility in AI-powered search experiences. • Audit existing content for organic and AI search visibility gaps, then propose and prioritize new content to close them. • Monitor and improve lead-to-MQL, MQL-to-opportunity, and opportunity creation performance. • Partner with Marketing Operations to analyze campaign effectiveness and attribution data. • Identify bottlenecks and opportunities to improve pipeline velocity and conversion. • Partner with cross-functional teams to convert existing content assets into high-performing campaigns that generate awareness, engagement, qualified leads, and pipeline. • Amplify thought leadership, industry research, case studies, webinars, and customer success stories through strategic multi-channel distribution programs. • Ensure content is effectively mapped to target audiences, buying stages, and campaign objectives to maximize performance and conversion.

🎯 Requirements

• 5-7 years of demand generation, growth marketing, or campaign management experience in B2B software, healthcare technology, clinical research, life sciences, or a related industry • Experience building and executing multi-channel campaigns that drive pipeline and revenue outcomes • Strong understanding of lead management, nurture programs, attribution, and funnel optimization • Hands-on experience with marketing automation and CRM platforms such as Salesforce, Pardot, HubSpot, or Marketo • Analytical mindset with the ability to translate campaign performance into actionable insights • Clinical research, healthcare technology, or eClinical software marketing experience strongly preferred • Ability to thrive in a fast-paced, high-growth environment with a bias toward action.

🏖️ Benefits

• The company sponsors health insurance • long-term disability • life insurance • Unlimited Paid Time Off • 10 paid Holidays • Paid Parental Leave • Work Anniversary Bonus • Participation in the Employee of the Quarter Program • Monthly $100 Connectivity Stipend Reimbursement • RealTime matches employee 401K contributions at 100% of the first 3% invested and 50% of the next 2% invested.