Paid Search Specialist, Analytics

🔥 6 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Releaf

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

💰 $6.7M Series B on 2024-02

Healthcare • Pharmaceuticals

Releaf is a UK-based medical cannabis clinic that helps patients access prescribed THC-rich cannabis therapies. It provides expert consultations (chat support Mon–Fri), guides new patients through eligibility and how treatment works, offers starter kits and delivery-to-door services, and publishes patient stories, research, legal and educational content focused on medical cannabis for a wide range of conditions (chronic pain, neurological disorders, mental health, cancer support, etc. ). The organisation positions itself as a clinical and educational resource shaping the UK medical cannabis sector.

📋 Description

• Own day-to-day management of Google Ads and Microsoft Advertising accounts, including structure, keywords, bids, budgets, negatives, audiences and ad copy • Manage and pace significant monthly media spend against CPA and volume targets • Forecast performance and make in-month course corrections • Build and optimise Search and Performance Max campaigns • Run continuous testing across ad copy, landing pages, bidding strategies, match types, audience layers and creative • Conduct search query mining, competitor monitoring and market/keyword expansion • Ensure ads, extensions and landing pages comply with advertising policy and sector-specific regulatory restrictions • Manage advertising appeals and disapprovals • Work with Google and Microsoft account teams on betas, support and alpha access • Analyse end-to-end performance in GA4 from acquisition through conversion and revenue • Build and maintain GA4 conversion tracking, events, audiences and custom reports using Google Tag Manager • Own weekly performance reporting, monthly business reviews and ad hoc leadership deep dives • Reconcile platform data with GA4 and internal data, explaining discrepancies • Build and maintain reporting in Data Studio • Provide insights for landing pages, offers and creative • Report to the Head of Performance Marketing and work closely with the Paid Social Specialist

🎯 Requirements

• Strong, demonstrable, hands-on paid search experience across both Google Ads and Microsoft Advertising • Proven track record managing significant paid search budgets with direct accountability for performance • Strong working knowledge of GA4, including reporting, event and conversion configuration, audience building and analysis • Comfortable using spreadsheets to model scenarios, forecast and spot anomalies • Ability to work independently and prioritise • Agency background or in-house experience in a tightly regulated industry is desirable • Working knowledge of German is useful but not required • Knowledge of Google Tag Manager and Data Studio is desirable • Experience with server-side or consent-mode tracking setups is desirable • Experience with paid social, programmatic or wider performance channels is desirable • Google Ads and GA4 certifications are desirable

🏖️ Benefits

• Certified B Corp status • Reasonable adjustments throughout the recruitment process