Senior Product Marketing Manager, Regional Product Marketing - Americas

🕒 May 15

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $150k - $187k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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ResMed

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1989

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Debt on 2019-07

Healthcare Insurance • SaaS

ResMed is a global leader in sleep technology and respiratory care, focused on improving out-of-hospital care to enhance the health and quality of life for individuals with chronic diseases. With over 30 years of innovation, ResMed develops life-changing technology and provides software platforms that support medical professionals and caregivers in helping patients manage their health from home or in preferred care settings. The company is committed to diversity and inclusion, supporting a wide range of professionals in building meaningful careers, and shaping the future of connected health care with the goal of impacting 250 million lives worldwide.

📋 Description

• Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels • Coordinate cross-functional teams to execute product launches successfully and drive adoption • Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape • Utilize market insights to inform product development strategies and ensure alignment with market demands • Develop pricing strategies that maximize product profitability while remaining competitive in the market • Determine optimal product placement strategies to reach target customers effectively • Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion • Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement • Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs • Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing • Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization • Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development • Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions • Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively • Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards • Make data-driven decisions based on market research, customer insights, and business goals • Develop long-term strategic plans for product marketing that align with the company's overall objectives • Stay informed about emerging technologies and industry trends that impact product marketing • Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred) • Minimum of 7 years of experience in product marketing, preferably in the healthcare or technology sector • Proven experience in global markets, with a deep understanding of diverse market dynamics and customer needs • Presentation skills, with the ability to articulate complex concepts clearly and persuasively • Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams

🏖️ Benefits

• comprehensive medical, vision, dental, and life insurance • AD&D insurance • short-term and long-term disability insurance • sleep care management • Health Savings Account (HSA) • Flexible Spending Account (FSA) • commuter benefits • 401(k) • Employee Stock Purchase Plan (ESPP) • Employee Assistance Program (EAP) • tuition assistance • Flexible Time Off (FTO) • 11 paid holidays plus 3 floating days • 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave