Ad Operations Consultant

🕒 September 28

🤠 Texas – Remote

🤠 Texas – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 16%

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Right Side Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

📋 Description

• Own ad operations execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup • Establish and maintain UTM tracking guidelines and campaign tagging standards • Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms • Champion data governance, documentation, and deliverability best practices across the martech stack • Ensure compliance with CAN-SPAM and safeguard domain/IP health • Manage data inflows and outflows within an enterprise ESP or CDP while maintaining data hygiene • Build and orchestrate customer journeys within Braze or a comparable ESP, including dynamic content logic • Manage Google Tag Manager containers, including tag, trigger, and variable maintenance • Query and model data in SQL to support targeting, audiences, and reporting • Act as the technical translator between marketing, analytics, and engineering stakeholders

🎯 Requirements

• 4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation • and/or 4+ years governing enterprise ESPs or CDPs, including data inflows/outflows and data hygiene • Fluent in SQL, comfortable querying, transforming, and modeling complex datasets • Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration, or the equivalent in a comparable ESP • Working knowledge of deliverability best practices and compliance frameworks, including CAN-SPAM and domain/IP reputation • Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization • Deep experience at either a startup or a larger, more established organization • Fintech, lending, or other regulated-industry experience a plus • Experience with Google Tag Manager, Google Analytics (GA4), Google Ads, Meta, TikTok, Reddit, display, OTT/CTV ad platforms, Braze or comparable enterprise ESP/CDP, SQL, data warehouses, and attribution/tracking tools such as AppsFlyer or Adjust

🏖️ Benefits

• Flexible work arrangements • Freelance contract projects typically ranging from 15 to 40 hours per week • Opportunities to work with innovative brands and Fortune 500 teams • Meaningful work and opportunities to join a network of experts

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