Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
Marketing Technology Consultant
🕒 May 29
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Right Side Up
51 - 200 employees
🤝 B2B
🛍️ eCommerce
Marketing • B2B • eCommerce
Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.
📋 Description
• Improve how marketing platforms, media systems, MMPs, and reporting tools connect • Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs • Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping • Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting • Partner with media, analytics, ad operations, and engineering teams to improve system reliability • Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows • Recommend improvements that make marketing infrastructure more scalable, accurate, and usable
🎯 Requirements
• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems • Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery • Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava • Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure • Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments • Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts • Ability to work cross-functionally with engineering, analytics, media, and ad operations teams • A systems-thinking mindset with the ability to stay strategic while getting hands-on
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