Senior Product Marketing Manager – Rocket Pro, B2B

Job not on LinkedIn

🕒 May 27

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $102k - $216.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Rocket Mortgage

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions • Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility • Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels • Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging • Activate key partnerships by leading go-to-market execution for strategic partnerships to drive adoption and market presence • Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization • Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative

🎯 Requirements

• 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy • Bachelor's degree in marketing, business, or related field (or equivalent competency) • Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development • Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences • Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives

🏖️ Benefits

• health and well-being support for you and your family • annual bonus • incentives • medical benefits • dental benefits • vision benefits • 401K retirement plan • paid-time off