Marketing Executive – International Markets

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Rocky Brands, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1932

🏭 Manufacturing

📣 Marketing

☁️ SaaS

Manufacturing • Marketing • SaaS

Rocky Brands, Inc. is presented in the provided text as a link-in-bio SaaS platform that helps creators, influencers, small businesses, and enterprises consolidate and share all their content, links, and storefronts through a single customizable landing page. The company’s offering includes social integrations, scheduling and auto-posting, AI content and caption generation, QR codes and link shorteners, analytics and conversion tracking, integrations with email and marketing tools, and monetization features such as a built-in shop, affiliate/sponsored links, and paid bookings. The text emphasizes ease of use, templates and design customization, cross-platform compatibility, and trust/scale (tens of millions of users).

📋 Description

• Brand Marketing Partner closely with distributor partners across Europe to refine and execute annual marketing strategies. • Support the Marketing Manager in developing and executing seasonal photoshoots. • Work with internal creative team and third-party agencies to develop brand work. • Proactively seek, develop and identify brand ambassadors across Europe. • Report and analyze campaign results with metrics for measuring marketing effectiveness. • Support the development and execution of a consumer acquisition strategy. • Feed into the development and maintenance of brand sponsorship programs across Europe. • Support the GTM process and coordinate the marketing tool kit. • Maintain a comprehensive range of regional marketing assets. • Support sales and marketing teams with new product introductions. • Work alongside Marketing Manager and European PR agencies to deliver brand communication strategies. • Execute monthly influencer marketing campaigns. • Support planning, coordination, and execution of events across Europe. • Assist Marketing Manager with day-to-day operations and tasks.

🎯 Requirements

• Bachelor’s degree (Preference in Marketing/Analytics/Business Management/Communications) or equivalent experience required. • A minimum of 2 years of brand marketing experience. • Strong interpersonal relationship skills required. • Effective and action-oriented collaboration skills with external distributors required. • Solid written communication skills and demonstrated comfort level with public speaking. • Proven track record for developing and executing new initiatives and campaigns. • Strong ability to multi-task and priorities projects. • Comfortable in fast-changing, fast paced environment with tight deadlines. • Strong Microsoft Office Suite skills (Word, Excel, PowerPoint, Outlook) • Ability to travel for 20% of working week (international will be required) • Detail oriented and possess a passion for winning. • Experience in and passion for working in the footwear industry is preferable. • Knowledge of the agricultural, gardening, hunt and/or outdoor markets preferred but not required. • Maintain up-to-date knowledge of best practices and latest developments in Digital Marketing & Ecommerce. • Knowledge of German, Swedish, Norwegian or another European language preferred but not required.