Lead Marketing Manager – FinTech

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏱ Part Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of Rosie's People

Rosie's People

1 - 10 employees

Founded 2014

👥 HR Tech

💼 Consulting

📚 Education

HR Tech • Consulting • Education

Rosie's People is an international Executive Leadership and People Operations Consultancy that supports leaders and businesses globally. Founded in 2014 by Rosie Hewat, the company specializes in addressing critical People and Business Operations issues, offering tailored services in HR Strategy, Operations, Business Strategy, Leadership Training, and much more. With over 25 years of experience, Rosie's People is dedicated to optimizing performance, managing risks, and facilitating change for organizations of all sizes.

📋 Description

• Develop and execute the marketing plan • Refine market positioning, messaging and value proposition • Support go-to-market activity • Create and coordinate content across relevant channels • Develop the company's digital and professional market presence • Support thought leadership and founder-led marketing • Develop communications for different audiences and stakeholders • Support commercial, partnership and customer-facing initiatives • Translate complex financial and technical concepts into clear external narratives • Identify appropriate marketing channels and test their effectiveness • Develop campaign and content calendars • Establish marketing metrics and reporting • Use data and market feedback to improve activity • Help determine future marketing resource and capability requirements as the organisation grows • Personally execute marketing activity while taking functional ownership

🎯 Requirements

• Strong B2B marketing experience • Experience taking meaningful ownership of marketing activity • Strong positioning and messaging capability • Excellent written communication skills • Experience creating and executing marketing plans • Strong commercial instincts • Experience working with senior leaders or founders • Confidence marketing technically or financially complex propositions • Experience operating within early-stage or high-growth environments • Ability to prioritise effectively when resources are limited • Willingness to remain hands-on while taking increasing functional ownership • Ability to make meaningful impact within approximately 6–8 hours per week • Experience within FinTech, financial services, payments, banking, B2B technology or another regulated environment would be particularly valuable • CV and cover letter required • Cover letter must answer every mandatory qualifying question • Ability to consistently commit approximately 6–8 hours per week alongside other professional commitments

🏖️ Benefits

• Flexible, fractional engagement of approximately 6–8 hours per week • Role can be undertaken alongside other compatible professional commitments • Longer-term participation in company growth; full participation structure details discussed with progressing candidates

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