Rosina Food Products, Inc.
201 - 500 employees
Founded 1963
🤝 B2B
👥 B2C
🛒 Retail
B2B • B2C • Retail
Rosina Food Products, Inc. is a family-owned food manufacturer based in Buffalo, NY that produces frozen Italian-style pasta and meatball products for retail and foodservice markets. Founded on traditional family recipes, the company offers brands such as Rosina, Celentano, Italian Village, and Mama Lucia, supplying grocery retailers, restaurants, convenience stores, and food manufacturers domestically and internationally. Rosina emphasizes quality ingredients, manufacturing investment, sustainability (including high use of renewable hydroelectric power), community support, and culinary R&D to deliver ready-to-heat pasta and meatball solutions and ingredient offerings to business and consumer customers.
Director – Foodservice Sales, Central Region
Job not on LinkedIn
🕒 March 26
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Rosina Food Products, Inc.
201 - 500 employees
Founded 1963
🤝 B2B
👥 B2C
🛒 Retail
B2B • B2C • Retail
Rosina Food Products, Inc. is a family-owned food manufacturer based in Buffalo, NY that produces frozen Italian-style pasta and meatball products for retail and foodservice markets. Founded on traditional family recipes, the company offers brands such as Rosina, Celentano, Italian Village, and Mama Lucia, supplying grocery retailers, restaurants, convenience stores, and food manufacturers domestically and internationally. Rosina emphasizes quality ingredients, manufacturing investment, sustainability (including high use of renewable hydroelectric power), community support, and culinary R&D to deliver ready-to-heat pasta and meatball solutions and ingredient offerings to business and consumer customers.
📋 Description
• Lead and manage direct and brokered sales teams across the Central Region • Develop and execute regional sales strategies and annual sales plans • Forecast sales targets by brand, product line, and market • Identify growth opportunities across key channels including: Distributor networks, K-12 Non-Commercial accounts, Large Local Operators (LLOs) • Guide pricing strategy and support negotiations with customers and distribution partners • Collaborate with Marketing and Product Development on new product initiatives • Monitor industry trends and competitive activity • Represent Rosina at industry events and trade shows • Partner with HR on talent acquisition, development, and succession planning
🎯 Requirements
• Bachelor’s degree required; MBA preferred • 10–15 years of senior sales experience in a foodservice products company • Minimum 5 years of leadership / people management experience • Experience managing broker networks and distributor partnerships • Frozen foods industry experience strongly preferred • Proven ability to drive regional sales growth and strategic initiatives
🏖️ Benefits
• Performance-based bonus opportunity • Executive leadership opportunity within a growing national brand • Remote leadership role with travel throughout the region
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