Account-Based Marketing Strategist – Train AI

🕒 October 2

🇺🇸 United States – Remote

💵 $90k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

👻 Ghost score 1%

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RWS Group

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

RWS Group is a leading provider of AI-powered language services and technology, specializing in translation and localization for a variety of industries. With a focus on enhancing global communication, RWS offers solutions that improve translation quality, manage multilingual content, and streamline the localization process. Their services cater to sectors such as aerospace, finance, legal, life sciences, and technology, leveraging advanced AI to ensure clients can effectively connect across languages and cultures.

📋 Description

• Own the marketing strategy for TrainAI across a portfolio of named target accounts • Partner with sales leads on account planning • Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue • Research target accounts and map stakeholders, entry points, opportunities, and localization relationships • Conduct continuous account research to keep positioning and ABM strategy current • Create personalized, account-specific sales enablement materials, proposals, RFP responses, emails, ads, and web content • Maintain a weekly communications cadence with TrainAI business development managers • Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact • Contribute successful ABM plays to a shared AI-based TrainAI ABM framework • Support cross-account marketing activities including brand awareness, organic social media, content production, and events

🎯 Requirements

• 5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts • Experience working with technical buyers and lengthy, multi-stakeholder sales cycles • Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead • Curious, fast-learning, and willing to evolve working methods • Experience using AI to compress research-to-asset workflows • Ability to judge the quality of AI-generated drafts • Ability to extend and improve reusable AI skills and agents • Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny • Commercial literacy, including ability to read a pipeline and stakeholder map • Ability to work fluently across disciplines and specialist teams • Experience in the AI data services space preferred

🏖️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days) • Company holidays • Birthday day off • Paid time for volunteering in the community • 100% paid parental leave • 401(k) retirement plan and company match • Company-wide agile work policy supporting flexibility, trust, and work-life balance • Ongoing learning and professional development programs • Opportunities to expand skills and career • Collaborative and inclusive global work environment

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