Senior Campaign Operations Manager – Lifecycle

November 25

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Samsara

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Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

📋 Description

• Build Compelling and Scalable Customer Journeys: Create, track, and improve on email marketing sequences and lead nurture tracks. Leverage marketing automation platforms (Iterable, Marketo) integrated with CRM systems (e.g., Salesforce) and data platforms (e.g., Hightouch as CDP) to ensure data consistency and effectiveness in campaign execution. • Drive Continuous Improvement: Enhance the efficiency and impact of campaign operations by consistently refining solutions and processes. Proactively identify and eliminate bottlenecks that impede the Lifecycle Marketing team's productivity, with a focus on implementing automation and/or AI solutions. • Collaborate Cross-Functionally: Partner with individuals across Marketing, Customer Success, BizTech, and beyond to align campaigns to business goals and strategies. • Keep a High Bar: Ensure content, audiences, and journeys are accurate and aligned with intended outcomes. Quality assurance must be applied to all assets and personalization. • Be Intellectually Honest: Analyze key metrics such as conversion rates, click-through rates, and ROI to provide data-driven recommendations to stakeholders for improved campaign performance. • Test and Iterate: Implement A/B testing and other experimentation techniques to improve campaign effectiveness. Catalogue and share learnings and codify best practices. • Embody our Values: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

🎯 Requirements

• 8+ years hands on email marketing, campaign operations or digital marketing experience, at a high growth B2B tech company. • Successful ownership of campaign execution in Iterable or similar marketing automation tooling (e.g. Marketo, Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows. • Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging. • Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices. • Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes. • Passionate about leveraging technology to drive innovation and efficiency. • Highly organized with exceptional attention to detail. • Ability to evaluate and prioritize initiatives based upon context and expected ROI. • Strong written and verbal communication skills and great collaborator with cross-functional teams.

🏖️ Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.