Senior Demand Generation Marketing Manager

Job not on LinkedIn

November 6

Apply Now
Logo of Samsara

Samsara

Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

📋 Description

• Design, orchestrate, and execute campaigns across the full funnel, in coordination with Campaigns Marketing, Solutions Marketing, Customer Marketing, and Sales teams. • Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly. • Develop audience segmentation best practices, integrating them into campaign playbooks. • Build and execute campaign activations across channels like webinars, email, content syndication, content marketing, direct mail, and more. Turn net-new activities into evergreen programs. • Strategize and collaborate in cross-channel campaigns, to ensure maximized impact for the region. • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

🎯 Requirements

• 8+ years of experience in marketing including experience in demand generation. • Fluent in English with a Bachelor’s degree or equivalent work experience required. • Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs. • Experience managing channels like webinars, direct mail, content syndication, or email. • Highly collaborative with a strong track record of planning, building, and managing large-scale campaigns. • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally. • Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks. • Strong technical skills with marketing automation platforms such as Marketo, Eloqua, Hubspot, or Salesforce Marketing Cloud. • Relevant experience creating content for emails, blogs, webinars, or web pages. • Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.

🏖️ Benefits

• Competitive total compensation package • Employee-led remote and flexible working • Health benefits • Professional development opportunities

Apply Now

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