Senior Performance Marketing Manager – ABM

November 7

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Samsara

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Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

📋 Description

• Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement • Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives • Experiment with new channels to uncover new growth frontiers • Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis • Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency • Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities • Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

🎯 Requirements

• 5+ years of hands-on performance marketing experience, including 3+ years dedicated to building and executing ABM programs • Skilled in building campaigns and ads directly in platform-native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.) • Experience with intent signal providers and AI ABM tools • Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps • Proven ability to build ABM strategies from the ground up, with a strong focus on high-impact, high-return initiatives • Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams • High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously • Experience in B2B marketing executing and strategizing paid media campaigns • Proactive self-starter who identifies opportunities for Marketing to drive business growth • Bachelor's Degree

🏖️ Benefits

• Competitive total compensation package • Employee-led remote and flexible working • Health benefits • Opportunities for rapid career development