Lifecycle Marketing Manager

🕒 September 25

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Scenthound

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

🔥 Funding within the last year

💰 Private equity on 2025-11

B2C • Wellness

Scenthound is a dog care company that offers membership-based hygiene and routine wellness services focused on keeping dogs clean, comfortable, and healthy. The company breaks from traditional grooming models by providing affordable monthly subscription plans that encourage regular visits, deliver recurring revenue for franchise owners, and emphasize a health-centric, data-driven approach delivered in modern storefronts by trained staff. Scenthound also operates as a franchise opportunity for entrepreneurs.

📋 Description

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization • Coordinate stakeholders across Marketing, Product, Technology, and Operations • Manage the new CRM vendor relationship and oversee data migration • Rebuild journeys, segments, and templates for a seamless CRM transition • Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back • Design, build, and launch automated onboarding, post-purchase, abandoned, re-engagement, loyalty/VIP, and win-back journeys • Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage • Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints • Monitor deliverability, list health, opt-out rates, spam complaints, and list hygiene • Build lifecycle KPI reporting and present insights and recommendations to the Director of Digital Marketing • Analyze platform, behavioral, cohort, funnel, and audience data to identify trends and growth opportunities • Collaborate with Product on in-app messaging, member experience, and feature launches • Support web experience management, including landing pages, conversion flows, and content updates • Ensure digital touchpoints are consistent, on-brand, and optimized • Collaborate with Marketing, Product, Operations, and Technology teams • Support the franchise network and translate corporate campaign strategy into franchisee-friendly toolkits and assets • Assist the Director of Digital Marketing with paid media initiatives and agency coordination • Contribute to SEO strategy and execution • Support reporting, budget tracking, and strategic presentations

🎯 Requirements

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy • Data-driven ability to independently analyze data and use insights to build programs • Proven ability to design and execute automated lifecycle flows across email, SMS, and push • Retail or consumer brand background • Strong understanding of CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Ability to manage multiple channels and programs simultaneously • Strong communication skills with corporate stakeholders and franchise owners • Self-starter mentality • Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar • Basic HTML/CSS for email template editing preferred • Mobile-first design sensibility preferred • Experience in a multi-location, franchise, or membership/subscription business environment preferred • Snowflake or similar data warehouse experience preferred • SQL proficiency for custom audience building and funnel analysis preferred • Familiarity with Looker, Google Analytics, or similar analytics platforms preferred • Experience supporting paid media strategy or agency relationships preferred • Track record of building structured experimentation frameworks preferred

🏖️ Benefits

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business • In-house training • Clear career path • Attainable advancement