Director, Demand Generation

🕒 May 28

⛰️ Colorado, North Carolina, +3 more states – Remote

⛰️ Colorado – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $175k - $185k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 52%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Second Front Systems

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🎖️ Defense

🏛️ Government

SaaS • Defense • Government

Second Front Systems is a public-benefit, venture-backed company that provides mission-critical software solutions primarily to democracies around the world. Their product suite, which includes the 2F Suite, 2F Workshop, 2F Game Warden, and 2F Frontier, simplifies and accelerates the software development and delivery process. The company is trusted by leading software providers and government agencies for its secure DevSecOps solutions, enabling secure software deployment on classified and unclassified networks. Their offerings include tools for secure development, software accreditation, government cloud hosting, and edge deployment, particularly focused on supporting government and defense sectors. Second Front Systems collaborates with partners to make emerging technologies more accessible, accelerating the accreditation and compliance processes and offering solutions that can operate in remote or disconnected environments, such as drones and vehicles.

📋 Description

• Own quarterly and annual sales-qualified pipeline targets with accountability for revenue contribution, efficiency, and ROI • Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs • Lead the full-funnel demand engine from awareness through pipeline acceleration and expansion • Drive paid and digital demand strategy across LinkedIn, Google, retargeting, and emerging platforms • Own event-driven demand strategy for tradeshows, ecosystem events, partner activations, and flagship moments • Build and scale SEO, AEO, and content-driven inbound demand programs • Own web strategy, landing page optimization, and conversion rate improvements • Lead growth experimentation across channels to improve conversion, efficiency, and pipeline velocity • Identify, test, and validate new demand channels through controlled pilots and data-driven analysis • Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities • Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making • Develop attribution models connecting multi-channel activity to pipeline and revenue impact • Build repeatable systems, playbooks, and processes that scale with the business • Partner with Sales, RevOps, Product Marketing, and Partnerships to align programs with GTM priorities • Own and manage agency relationships across paid media, SEO, web, and digital programs • Help shape and lead future demand-focused resources, including agency partners and potential direct reports

🎯 Requirements

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing • Proven track record of generating measurable sales-qualified pipeline and revenue impact • Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns • Strong hands-on experience with paid media strategy, demand systems, and agency management • Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy • Experience managing agencies and external vendors with strong performance expectations • Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes • Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance • Comfort operating in ambiguous, fast-moving startup or scale-up environments • Excellent cross-functional leadership, communication, and decision-making skills • High standards for execution quality, experimentation, and measurable business impact • Proficiency with modern marketing technology and AI-enabled workflows • A passion for the mission to strengthen national security • U.S. citizenship • Current security clearance

🏖️ Benefits

• Potential eligibility for equity awards • Discretionary bonuses • 100% employer-paid medical, dental, and vision coverage for you and your dependents • 401(k) with a 3% company contribution • Comprehensive wellness benefits, including a One Medical membership, mental health resources, family planning support, and more • Equity incentive plan • New hire technology and home office stipend • Annual professional development stipend • Flexible paid time off, plus all federal holidays • Generous parental leave • Flexible remote work opportunities • Employee referral bonus program