Customer Marketing Manager

🕒 July 14

🇺🇸 United States – Remote

💵 $132k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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SentinelOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

🎯 Requirements

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function • Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers • Experience working directly with Customer Success or Account Management teams • Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo) • Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging • Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance • Marketing experience in the cybersecurity industry • Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase) • Experience supporting renewal or expansion motions in a PLG or hybrid GTM model • Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement