Paid Media Manager

🕒 September 15

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

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Silverback Strategies

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Serve as a subject matter expert in Paid Media • Independently lead account strategy for a select portfolio of client accounts • Support Senior Paid Media Managers and Associate Directors on larger client strategies and tactical execution • Develop strategy, innovation, and tactical execution for 3-5 Paid Media client accounts • Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals • Execute campaigns across Google, Meta, LinkedIn, and TikTok • Serve as lead Paid Media contact for assigned clients • Lead biweekly and ad hoc client calls and maintain client relationships • Identify campaign opportunities, optimizations, and testing based on performance data • Create, analyze, and present actionable Paid Media performance reports • Manage project timelines, deliverables, and client expectations • Collaborate with Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs • Monitor clients’ industries, audiences, goals, trends, and best practices • Collaborate with Paid Media, SEO, Analytics, and Creative teams • Accept feedback and coaching from the Associate Director of Media

🎯 Requirements

• A minimum of 3+ years of paid media agency experience; ideal candidate has 3-5 YOE • Previous performance agency experience is a MUST-HAVE • Experience managing both Paid Search and Social campaigns • Experience with Google and Meta; familiarity with LinkedIn and TikTok platforms • Comfortable building rapport, establishing expertise/credibility, and serving as the face of the Paid Media engagement with assigned clients • Ability to build and execute Paid Media strategies across multiple industries • Ability to tie media wins to measurable impact on clients’ business and revenue • Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client-facing communication • Strong Excel and/or Google Sheets skills • Ability to analyze complex data using GA4 and other tools • Strong project and time management skills • Adaptability, curiosity, willingness to learn, and openness to feedback

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Remote work culture

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