Performance Marketing Manager

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🔥 11 minutes ago

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SimpleStudy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

📚 Education

☁️ SaaS

👥 B2C

Education • SaaS • B2C

SimpleStudy is a personalised, AI-powered study platform for school students that provides revision notes, past papers, quizzes, flashcards, model answers and exam-focused tools for major academic exams (GCSE, A‑Level, etc. ). It offers expert-reviewed, topic-structured content, progress and grade tracking (including CAO points calculator), and both consumer-facing plans for students/parents and products aimed at schools. The service emphasizes measurable grade improvement and stress reduction with features like topic quizzes, sample essays, experiment notes, and teacher/school-facing offerings.

📋 Description

• Own paid user acquisition and performance marketing for SimpleStudy’s consumer AI platform for students • Run and optimize campaigns across Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads • Own CAC, ROAS, and LTV metrics and make budget allocation decisions based on performance • Work across international markets and currencies • Build reporting and independently extract insights using spreadsheets, SQL, and dashboards • Brief and iterate on ad creative with designers or creative teams using performance data • Potentially support B2B/demand-generation paid channels

🎯 Requirements

• 4+ years of hands-on performance marketing experience, primarily focused on paid user acquisition for consumer/mobile apps • Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads • Track record of owning CAC, ROAS, and LTV as core metrics and making budget allocation decisions based on them • Comfortable working across multiple international markets and currencies, including the UK, Ireland, Brazil, South Africa, and Australia • Strong analytical skills; comfortable using spreadsheets, SQL, and dashboards to build reporting and pull insights independently • Experience briefing and iterating on ad creative with a designer or creative team • Familiarity with Mixpanel, Customer.io, or PostHog • Nice-to-have: experience with B2B/demand-generation paid channels, including LinkedIn Ads and Google Ads for lead generation • Must be based in Europe, with preference for Western/continental Europe

🏖️ Benefits

• Stock options • Remote work in Europe • Flexible salary