Content Research Lead

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Skift

51 - 200 employees

✈️ Travel

🏨 Hospitality

📣 Marketing

💰 $1.1M Seed Round - Skift on 2013-05

Travel • Hospitality • Marketing

Skift is a media and intelligence company that covers the global travel industry, providing news, in-depth analysis, research, newsletters, podcasts, events, and advisory services for travel and hospitality professionals and executives. It publishes timely reporting across sectors such as airlines, hotels, online travel, cruises, and tourism, and offers membership research products, conferences, executive search, and custom content/marketing services for industry stakeholders.

📋 Description

• Design and manage sponsor-funded quantitative research projects from start to finish • Write survey instruments, coordinate executive panel recruitment, clean and analyze data, and turn findings into sponsor-facing insights • Partner with sales on pre-sale ideation and pitch research-driven proposals • Write and/or oversee freelance talent producing sponsored short articles, long-form reports, insight decks, presentations, and video scripts • Use Claude and ChatGPT for early ideation, outlining, interview preparation, and desk research while maintaining editorial standards, originality, and fact-checking • Manage sponsor relationships, review deliverables, incorporate feedback, keep timelines on track, and maximize content visibility across platforms • Research, script, and host sponsored Skift Summit/Forum talks, custom panels, and webinars • Collaborate with the internal studio team to refine the product suite and research-driven formats • Deliver rigorous research studies and compelling data-backed editorial content • Produce on-time multi-format sponsored programs and support strong renewal rates • Contribute to pre-sale collaboration and high-value proposals

🎯 Requirements

• Solid experience in a high-output marketing, agency, or editorial setting; B2B digital publishing preferred • Prior exposure to content marketing around enterprise software and digital advertising • Hands-on experience running survey studies using SurveyMonkey, Qualtrics, or similar tools • Basic statistical analysis experience • Ability to shape raw data into clear, narrative-driven insights for executive audiences • Comfort using AI tools for early drafting and research • Familiarity with WordPress, HubSpot, and Google Drive • Experience managing client relationships and feedback • Experience building sales materials and proposals • Ability to speak confidently in front of live audiences with journalistic rigor • Genuine interest in online travel, technology, customer experience, digital transformation, and media trends • Full English fluency, written and verbal • Proven ability to ideate, write, edit, and proof multi-format copy in a polished, professional, error-free tone • Ability to work USA East Coast hours • Must be based anywhere in the UK • Cover letter and resume required for application

🏖️ Benefits

• Opportunity to grow within a respected and innovative media company • Exposure to the intersection of media, events, and travel intelligence • Collaborative, supportive, and remote-friendly work environment • Remote work • Equal Opportunity Employer committed to building a diverse team

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