Chief Marketing Officer

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🕒 May 1

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SPARTEO

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

📱 Media

Advertising Technology • Artificial Intelligence • Media

SPARTEO is a company specializing in advanced advertising technology solutions for publishers. They offer a comprehensive suite of data-driven advertising technologies powered by artificial intelligence, enabling publishers to enhance their business value. SPARTEO's offerings include solutions for display monetization, business intelligence, consent management platforms, and innovative audio and video technologies. By leveraging first-party data, they provide insights and tools that help publishers make informed decisions and optimize efficiency through supply path optimization. SPARTEO aims to maximize publisher revenue while aligning their success with that of their clients.

📋 Description

• Reporting directly to the CEO, the CMO will own the full marketing strategy across the Group. • The role is remote, with a strategic responsibility for designing and piloting Sparteo's brand entry into the US market. • Define and operationalize Sparteo's brand strategy across all markets, ensuring coherent positioning as a premium AdTech player • Lead brand architecture decisions across the Group's entities and products • Design the US brand entry strategy: positioning, messaging, competitive differentiation adapted to the North American publisher and agency ecosystem, without a local team on day one • Drive institutional visibility across all major ecosystem mappings • Build and maintain a Trust Architecture across all markets: develop Sparteo's reputation on review platforms as a genuine reflection of customer satisfaction and a credibility signal • Own thought leadership strategy: industry events, earned media, executive visibility on both sides of the Atlantic • Oversee all external communications in coordination with PR partners • Partner with Product and Sales to translate technical capabilities into sharp go-to-market narratives • Own the competitive intelligence framework: positioning maps, battlecards, win/loss analysis • Drive product launches and define the messaging for each product line by market segment relevant to the US market • Align ICP definitions across Sales and Marketing, per geography • Own the WordPress plugin growth strategy • Design and execute a full-funnel generation strategy, with clear KPIs by channel and market • Own the marketing tech stack (CRM integration, marketing automation, attribution) and its ROI • Define and track revenue-impacting metrics: MQL → SQL conversion, CAC, pipeline contribution, LTV • Lead Sparteo's organic and algorithmic visibility strategy, encompassing technical SEO and emerging search paradigms • Orchestrate Sparteo's community presence strategy across the channels where our market's decisions are shaped

🎯 Requirements

• 15+ years of marketing experience, with at least 5 years in a senior leadership role (VP or above) • Full professional fluency in French and English, with direct experience navigating both the European and US market dynamics • Proven track record of building a marketing function in a scale-up • Experience owning brand strategy and performance marketing simultaneously • Strong commercial acumen: you understand pipeline, revenue cycles, and enterprise sales dynamics • Deep AdTech / programmatic knowledge, you speak SSP, DSP, header bidding, and cookieless without a glossary • Having worked in or with the US AdTech or media ecosystem (publisher-side, or platform) • Experience launching a brand in a new geography without a local team • Exposure to multi-entity group marketing (holding structure, brand architecture) • Previous experience working with a product-led or engineering-led organization • A strategic thinker with an 'AI-native' reflex, you excel at deconstructing business complexity into flawless operational blueprints

🏖️ Benefits

• Dynamic Remote Culture: At Sparteo, we embrace a flexible work environment that adapts to your lifestyle, allowing you to contribute from wherever you feel most productive, be it from home or our urban offices in Paris, Lille, or London. • Close-knit Team: Be part of our dynamic and united team, where collaboration, innovation, and mutual support drive our collective success and create a thriving work environment. • Vibrant Social Events: Engage in regular social gatherings and company events that foster community and celebrate our milestones. • Rapid Growth: Experience the excitement of working with a company in rapid expansion mode, impacting the advertising technology landscape across Europe and beyond. • Tailored Support: We provide robust career development support, including training programs, career check-ins with HR, opportunities for internal mobility, and performance feedback sessions conducted quarterly or semi-annually, depending on your role. • Comprehensive Health and pension plans: We provide a robust health benefits plan, ensuring you and your family are covered and cared for. • Additional Perks: Benefit from the Swile card for meals.