Google Ads Specialist - Lead Generation Experience

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July 17

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SpecialistHQ

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B2B • Freelance • AI

SpecialistHQ is a platform that connects businesses with reliable marketing freelancers from developing countries. Using AI agents, the service streamlines the hiring process by sourcing, screening, and interviewing talent, allowing leaders to focus on growing their business instead of administrative tasks. SpecialistHQ aims to simplify and enhance the freelance hiring experience with innovative technology.

2 - 10 employees

Founded 2024

🤝 B2B

📋 Description

• This is a remote position. • We are looking for a Google Ads Specialist w/ Lead Gen Experience to join our team. • If you enjoy working with digital ads, analyzing data, and making smart decisions, this job is for you! • Your main job is to set up, manage, and improve PPC (Pay-Per-Click) ads on Google Ads. • You will help clients get more traffic, leads, and sales by adjusting ad strategies based on data. • You will also give feedback on landing pages, help with at-risk accounts, and work with teams like Sales and Customer Success to improve overall performance.

🎯 Requirements

• Track, measure, optimize and report performance of paid ad campaigns • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting • Manage a high volume of paid media budgets • Develop, analyze and optimize keyword ad copy and landing pages • Perform A/B testing with the intent of improving impression share, quality score, and CPL • Monitor and assess competitor activity and keyword ranking performance • Utilize Salesforce and other third-party tools for analytics, reporting, & interpretation • Proactively identify at-risk trends and/or clients via metrics and reporting to help reduce attrition • Oversee strategy results which may include a/b testing, varying methods of interpreting data, and identifying areas for cross-department collaboration • Stay ahead of digital marketing trends and help to anticipate coming client needs to help us gain and/or keep our competitive advantages • Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc. • Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives • Assist in client keyword focus and strategy via AdWords, Google Analytics, etc

🏖️ Benefits

• We offer competitive pay • 13th Month Bonus • Fixed weekends off • Paid sick leaves • Mental Health Day Leaves • In-depth training • Bonus earning opportunities • Paid Philippine Holidays • Fun virtual working environment (work from home!)