Director of Marketing – Propositions

Job not on LinkedIn

🔥 3 minutes ago

🌐 United Kingdom, Ireland – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Spectrum.Life

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 Series A on 2023-02

Healthcare • Consulting • Food & Beverage

Spectrum. Life is a digital health company providing a comprehensive platform for health and wellbeing. They offer services for digital health, mental health, and wellbeing, targeting members, employees, and students through customisable engagement platforms. Spectrum. Life acts as a whole-of-health partner for large organisations in the UK, Ireland, and internationally, focusing on transformative digital health experiences. Their offerings include mental health support through digital platforms and apps, workplace wellness solutions, and health education. The company collaborates with health systems and businesses to deliver accessible and customizable care solutions aimed at engaging, empowering, and transforming individual lives.

📋 Description

• Own a B2B pipeline number alongside sales • Run account-based marketing for named insurer, partner and employer targets • Build the demand engine for workplace business and channel partners across search, web, conversion and paid channels • Own marketing technology and data, collaborating with Sales Operations on CRM and measurement • Map and engage insurer buying groups across proposition, clinical, procurement and executive buyers • Provide account teams with proof, category material, proposal evidence and executive briefings • Own bid and RFP content with the Bid Manager • Support expansion and renewal within existing insurer partnerships • Own the B2B brand and standards across every market • Lead the category argument for connected, clinically governed mental health and the case for change • Manage white-label and partner co-marketing • Run thought leadership, public relations and executive visibility based on outcomes and clinical evidence • Ensure external claims meet clinical evidence standards with the Chief Clinical Officer • Own message architecture and positioning for core propositions with Product and Clinical • Shape propositions for UK insurers, Australian health funds and Gulf partners • Bring buyer and competitor insight into the product roadmap • Lead the retention and adoption team supporting client adoption and renewals • Recruit and lead two specialist roles and the established retention and adoption team • Set the function plan and budget and align marketing capacity with commercial leadership • Participate in weekly commercial forums and integrate lead generation and market development as the function grows

🎯 Requirements

• Five or more years leading B2B marketing, with a pipeline number owned alongside sales on long-cycle deals • Account-based marketing against a named target list, selling to insurers, health funds, employers or brokers, or comparable regulated enterprise buyers • Bid and RFP content experience • Credibility with proposition, clinical and procurement buyers • Track record of leading a team of five or more at director level • Strongly preferred: background in health or insurance • Strongly preferred: experience of white-label and partner co-marketing • Strongly preferred: discipline in regulated and clinical claims • Strongly preferred: exposure to Australia or the Gulf • Strongly preferred: fluency and competency in AI-enabled knowledge work • B2B marketing background; primarily consumer marketing or proposition and product experience is unlikely to fit

🏖️ Benefits

• Full-Time permanent contract • Competitive salary (dependent on experience) • Remote or hybrid working options • 25 days' annual leave • 24/7 EAP and a wide range of health and wellbeing supports • Extensive list of employee perks and benefits for ROI and UK NI

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume