Senior Demand Generation Marketer

Job not on LinkedIn

🕒 July 21

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Stratus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2001

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Stratus is a B2B technology and consulting firm that helps property & casualty insurers and Managing General Agents modernize legacy core systems, migrate to the cloud, and transform insurance data to enable faster product launches, better analytics, and operational efficiency. It offers domain-focused services including Guidewire and Insurity implementation and optimization, cloud migration roadmaps on Azure, AI readiness and execution, data strategy and governance, application maintenance and QA, platform selection support, and on-demand IT talent via embedded delivery pods. Stratus positions itself as a high-touch partner delivering practical, people-first modernization and talent solutions for insurance technology transformation.

📋 Description

• Own the demand generation strategy and roadmap across paid, organic, ABM, email/lifecycle, and events channels • Build and manage a multi-channel pipeline engine, from top-of-funnel awareness through MQL/SQL handoff • Partner with sales leadership to define and refine ideal customer profile, account scoring, and lead routing • Design and run account-based marketing programs targeting a defined list of high-value target accounts • Manage and optimize paid media spend (search, social, retargeting) with a clear eye on CAC and pipeline efficiency, not just clicks • Build lifecycle and nurture programs that move leads through the funnel with minimal manual lift • Establish and own the demand gen reporting cadence: pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contribution • Collaborate with content and product marketing to ensure campaigns are grounded in a strong narrative and speak to the actual buyer, not generic B2B messaging • Continuously test, measure, and iterate; this role has a bias toward shipping and learning over perfecting a plan in a doc • Help build the systems and processes (not just the campaigns) that let demand gen scale as the team grows

🎯 Requirements

• 5-8+ years in B2B SaaS demand generation, with at least 2 years in a senior or lead capacity • A track record of owning pipeline targets and being directly accountable for hitting them • Deep fluency in the modern MarTech stack (marketing automation, CRM, ABM tooling, attribution/reporting) • Experience building programs from a relatively blank slate, not just optimizing an existing, mature engine • Strong instincts for the balance between volume and quality of pipeline; you know that a full top-of-funnel doesn't matter if it doesn't convert • Comfort operating with real ambiguity and shifting priorities; you build the plane while flying it, and you don't need every process defined before you start • Sharp analytical skills paired with the ability to translate data into a clear story and a clear next action • Excellent cross-functional collaborator, especially with sales and RevOps; you see pipeline as a shared outcome, not a marketing-only metric • A bias toward action: comfortable shipping an 80%-ready campaign this week over a perfect one next quarter • A genuinely creative streak; you can come up with out-of-the-box campaign ideas that break through the noise, not just run the standard playbook • Nice to Have Experience marketing to a technical, trade, or vertical-specific buyer (construction, industrial, field services, or similar) • Experience in a company scaling quickly, ideally through a Series A/B growth stage • Familiarity with AI-assisted marketing tooling and workflows

🏖️ Benefits

• Comprehensive and competitive health benefits plan • Matching 401k contributions • 20 days annual PTO • Primarily remote work with occasional annual team onsites. • Fast-paced environment with ownership over outcomes