Performance Marketing Manager

🕒 July 10

🏄 California – Remote

🏄 California – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Sundae

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏠 Real Estate

🏪 Marketplace

👥 B2C

Real Estate • Marketplace • B2C

Sundae is a real estate company that specializes in helping homeowners sell their houses as-is, particularly those that are dated or in need of repairs, without the burden of traditional sales processes. By offering competitive cash offers and a streamlined selling experience, Sundae provides a unique marketplace for off-market transactions, allowing sellers to close quickly and with zero fees. Their mission is to empower sellers by ensuring they get a fair price while minimizing the stress associated with selling a home.

📋 Description

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels • Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency • Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix • Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities • Recommend budget allocations based on performance trends and business objectives • Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels • Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns • Build and maintain performance reporting across all acquisition channels • Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

🎯 Requirements

• 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels • You have personally managed budgets and been held accountable for results • You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement • You are fluent in Google Ads and paid social (Meta) • TV and/or connected TV (CTV) experience is preferred • Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously • You track performance at the market level and can make budget allocation decisions based on geographic data • Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations • Salesforce experience is strongly preferred • Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools • Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion • Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

🏖️ Benefits

• Competitive compensation • Equity opportunity • Comprehensive benefits • Generous PTO • Remote work environment with preference for candidates located in the San Diego area