Senior Creative Strategist – DTC / Direct Response

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🔥 0 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Talentuch

11 - 50 employees

Founded 2017

👥 HR Tech

🎯 Recruiter

🏢 Enterprise

HR Tech • Recruitment • Enterprise

Talentuch is an experienced global IT recruitment company specializing in SAP and Microsoft Dynamics recruitment. With over seven years of expertise, Talentuch offers subscription-based and project-based models to meet a wide range of IT recruitment needs. The company prides itself on a team of 15 technical recruitment professionals who manage a capacity of over 300 technical interviews per month and secure more than 20 accepted offers monthly for clients. Talentuch provides an affordable recruitment service by eliminating high per-hire fees, focusing on delivering high-quality service and reliable tech talent acquisition globally.

📋 Description

• Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats • Identify successful patterns and translate them into original, high-converting creative concepts • Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives • Create, test, and iterate static ads, UGC concepts, and video scripts • Focus on finding and scaling winning creatives • Manage and coordinate UGC creators through a dedicated creator platform • Collaborate with video editors and creators, reviewing creative execution and analyzing results • Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale

🎯 Requirements

• Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands • Hands-on experience with Meta advertising campaigns spending at least $5,000 per day • Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging • Experience writing video ad scripts, UGC concepts, and conversion-focused static ads • Strong analytical skills and the ability to turn competitor research and campaign performance into actionable creative ideas • Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy • Participation in Copy Dojo or similar advanced copywriting communities • Experience working with high-revenue DTC brands and scaling creative performance • Demonstrated track record of developing winning ads that successfully scaled

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