Recruitment Marketing Manager

🕒 September 11

🗽 New York – Remote

🗽 New York – Remote

💵 $115k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎯 Recruiter

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TAG - The Aspen Group

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

TAG - The Aspen Group is a company focused on revolutionizing the healthcare sector by enhancing patient care and experience in various areas, including dentistry and walk-in medical care. The group supports its brands to break down barriers in dental care, foster professional growth, and make significant contributions to the healthcare industry. With a commitment to empowering its teams, The Aspen Group aims to restore smiles and confidence, making healthcare accessible and compassionate.

📋 Description

• Own full-funnel marketing strategy for specific markets, roles, or talent segments • Translate business goals into integrated plans and drive measurable, quality hiring outcomes • Partner with talent acquisition as a trusted, consultative resource • Manage relationships, align competing priorities, and understand hard-to-fill roles and pipelines • Report on campaign results and progress • Build candidate-journey strategies integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO, websites, landing experiences, CRM/email/SMS, retargeting, and on-site conversion • Create test-and-learn plans with clear KPIs, attribution, and ROI targets • Orchestrate creative briefs, content needs, landing experiences, and conversion paths with Creative, CRM, and Digital teams • Use analytics to maximize campaign performance and maintain a steady pipeline of qualified candidates • Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI • Monitor industry trends, competitor activities, and best practices • Proactively evolve recruitment marketing strategies

🎯 Requirements

• 6+ years in results-driven marketing (growth/demand gen/performance) • Strong account management skills • Recruitment marketing and/or healthcare experience preferred, not required • Exceptional stakeholder and account management skills • Proven ability to build trust, influence senior leaders, and drive consensus across competing priorities • Excellent written and verbal storytelling, including building executive-ready presentations • Strong analytics skills, including funnel analysis, experimentation, and attribution basics • Proficiency with GA4 and other analytics tools • Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms • Prior experience with CRM concepts and campaign management preferred • Experience using Phenom CRM a plus • Comfortable with AI-powered marketing tools and automation • Strong project management skills • Experience managing budgets and agencies/platforms • Occasional travel required

🏖️ Benefits

• A flexible work environment • Competitive salary and generous benefits package • Flexible paid time off • Health insurance • Dental insurance • Vision insurance • 401(k) with company match • 401(k) savings plan with match • Opportunity to work across a portfolio of well-known national brands • Occasional travel