Product Marketing Manager

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🕒 May 14

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Technosylva

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

Artificial Intelligence • SaaS • B2B

<Technosylva> is a provider of AI-driven wildfire and extreme weather risk mitigation software that delivers real-time forecasting, predictive simulations, and incident management tools for electric utilities, fire agencies, and insurers. Their cloud-based products (Wildfire Analyst, Tactical Analyst, fiResponse) offer situational awareness, operational decision support, and risk quantification to help customers plan, operate, and respond to wildfire and severe weather events.

📋 Description

• Develop and refine product positioning, messaging, and value propositions that clearly communicate the benefits of Technosylva’s solutions to utilities and fire agencies. • Create compelling sales materials, including presentations, case studies, whitepapers, and competitive/pricing analysis, to support the sales team in engaging utilities and new client sectors. • Conduct market research to understand customer needs, industry trends, and competitive dynamics, translating insights into actionable strategies. • Collaborate with the marketing team to develop targeted demand-generation campaigns that drive awareness and lead conversion among utilities and large enterprise clients. • Develop as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers through webinars, conferences, and media appearances, with a focus on utility industry events and stakeholders. • Support the development and execution of GTM plans for new product releases, ensuring successful adoption and revenue growth. • Work closely with product management, sales, and customer success teams to align product marketing efforts with business objectives.

🎯 Requirements

• 4+ years of experience in roles spanning strategy/innovation, product marketing, management consulting, or product management, particularly in the areas of strategy, growth, or market entry. • Bachelor's degree in marketing, business, public policy, economics, or a related field (preference for MBA, relevant Master’s Degree, or PhD). • Strong track record of problem-solving and delivering measurable performance in prior roles - in or out of product marketing. • Experience in strategic decision-making, execution, and driving business impact through marketing initiatives. • Demonstrated success in developing and executing GTM strategies for enterprise technology products. • Exceptional storytelling and messaging skills, with the ability to translate complex technical concepts into clear, compelling narratives for enterprise clients. • Proven ability to work cross-functionally in a fast-paced, high-growth environment. • Excellent written, verbal, presentation and analytical skills. • Demonstrated ability to effectively use AI tools to enhance workflows, including content development, messaging iteration, competitive analysis, research synthesis, and sales enablement. • Preference for candidates with experience working in or directly with North American utilities. • Strong understanding of wildfire risk management, grid/storm operations, utilities, infrastructure resilience, and energy markets is a plus, but performance, attitude and aptitude are more important. • Preference for experience training teams, including sales, customers, or internal stakeholders. • Experience in competitive analysis, market research, and customer segmentation for utilities and energy companies.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Bonuses • Stock options • Equipment allowances • Wellness programs