Web Specialist

🕒 August 4

🇮🇳 India – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Logo of The Access Group

The Access Group

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

The Access Group is a provider of cloud-based, industry-focused business management software and services. It offers modular SaaS solutions — including finance and accounting, HR and payroll, learning and compliance, CRM, ERP, payments and managed IT — tailored to sectors such as charities, education, construction, healthcare, hospitality, recruitment, warehousing and wholesale. The company serves other organisations with integrated, enterprise-grade tools, supported by professional services, customer success and global operations to help customers streamline operations and meet regulatory and sector-specific needs.

📋 Description

• Drive lead generation through best-in-class user experiences on commercial websites • Create and edit website pages using the CMS while following UX and SEO best practices • Analyze website and SEO performance to demonstrate growth and identify optimization opportunities • Implement SEO initiatives with the web team and wider marketing squad • Create SEO briefs for content writers • Implement A/B testing according to plans from the Web Lead and marketing squad • Implement pop-ups according to plans from the Web Lead and marketing squad • Support campaign landing page builds for the wider marketing and paid media teams • Track KPIs including CMS page updates, conversion rates, leads, lead quality, organic traffic, keyword rankings, impressions, clicks, CTR, and A/B tests

🎯 Requirements

• Approximately two years of digital marketing experience • Experience using various CMS platforms; Umbraco experience is a bonus, not essential • Data literacy and good numeracy skills • Ability to report performance accurately and accessibly • Experience using digital tools such as Google Analytics, Search Console, Optimize or similar, SEMrush or similar, heatmapping tools such as Hotjar, and Looker Studio or similar • Some experience with technical, on-page, and off-page SEO • Some experience with UX and on-site optimization/CRO • Excellent communication and teamwork skills • Self-starter attitude • Commitment to ongoing learning and development

🏖️ Benefits

• Home Based / remote work arrangement • Blended approach to office working • Collaboration and connection in company offices • Development support through a success plan • Opportunities to accelerate your career • Inclusive, high-performing culture • Equal opportunities and diversity-focused workplace

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