Manager, Digital Shelf Strategy

🕒 October 12

🇺🇸 United States – Remote

💵 $104.2k - $130.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🍽️ Food & Beverage

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers • Create and manage engaging visual content • Manage PDP development for innovation, renovation, and LTO projects, including visual content, written content, and Ratings & Reviews • Manage the Digital Shelf creative agency relationship, prioritize work, ensure BIC creative delivery, and manage project delivery • Manage content development across innovation, renovation, LTO, and Brand Positioning projects • Manage project timelines and creative reviews from a Digital Shelf perspective • Manage the content syndication process and ensure content reaches retailer sites • Monitor and resolve syndication issues with Digital Shelf retail teams • Maintain and update KHC Digital Shelf content guidelines • Manage critical tools and capability development for the total Digital Shelf team • Intake BU Digital Shelf requests, scope projects, coordinate with agencies, and manage timelines • Define visual content standards across MRHI, Supplementary Images, A+ Content, and video • Manage the redevelopment of visual content and creative across the organization in partnership with business units • Define and manage measurement of new creative • Manage syndication planning for new visual creative assets

🎯 Requirements

• Bachelor’s Degree in Business, Marketing or similar function • 3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role • CPG experience preferred but not required • Proficiency in Microsoft Office tools like PowerPoint and Excel • Strong communication skills with ability to collaborate across many cross-functional teams and agency partners • Ability to analyze data, generate insights, and make data-driven recommendations • Demonstrates future-forward thinking and proactively identifies opportunities • Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment • Naturally inquisitive, highly driven, and very self-sufficient • Salaried, exempt schedule

🏖️ Benefits

• Performance-based bonus • Healthcare coverage, including medical, prescription drug, dental, and vision • Screenings/Assessments • Paid Time Off • Company Holidays • Leave of Absence • Flexible Work Arrangements • Recognition • Training • Employee Assistance Program • Wellbeing Programs • Family Support Programs • 401k • Life insurance • Accidental Death & Dismemberment insurance • Disability coverage • Physical, social, emotional, and financial wellbeing events, resources, and learning opportunities

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