Media Manager

Job not on LinkedIn

November 25

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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TheKey

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Healthcare Insurance • Wellness • B2C

TheKey is the largest and most trusted in-home care provider, specializing in personalized care services. With over 21 years of experience, TheKey delivers various services including home care, memory care, geriatric care management, and specialized care for conditions such as Alzheimer’s, Parkinson’s, and more. They focus on providing high-quality care that allows older adults to live safely and comfortably at home, supported by well-trained caregivers and a dedicated care team. The company is committed to transforming home care through a human-centered, technology-powered model, ensuring both caregivers and clients receive the best support possible.

10,000+ employees

Founded 2002

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

📋 Description

• Build and manage campaigns across Google Ads (Search, YouTube, Performance Max), Meta, LinkedIn, and programmatic channels (display, CTV, streaming video) • Build, deploy, and measure nurture journeys via Salesforce marketing cloud in support of B2C/B2B strategies and needs • Optimize local market campaigns to maximize ROAS through A/B testing and daily performance monitoring • Manage budgets and ensure optimal allocation across platforms • Analyze campaign data using Tableau, GA4, and CallRail to identify opportunities and drive improvements • Deliver comprehensive reports with actionable recommendations to stakeholders • Partner with Data Science on attribution modeling, conversion tracking, and audience insights • Align paid media strategies with B2C and B2B Marketing objectives • Provide data-driven feedback to creative teams and recommend new tactics • Communicate insights to senior leadership and cross-functional partners

🎯 Requirements

• 5+ years managing paid media campaigns with proven performance marketing success • Expertise in Google Ads, Meta, LinkedIn, and programmatic platforms • Proficiency with GA4, Tableau, and call tracking platforms • Track record improving ROAS and conversion rates • Strong analytical skills and ability to communicate insights to diverse audiences • Experience in matrixed organizations • Technical aptitude for conversion tracking and tag management • Bachelor's degree or equivalent experience

🏖️ Benefits

• Medical/Dental/Vision Insurance • TouchCare VirtualCare • Life Insurance • Health Savings Account • Flexible Spending Account • 401(k) Matching • Employee Assistance Program • PTO Plan for Non-Exempt Employees • Flexible PTO Plan for Exempt Employees • Holidays and Floating Holidays • Pet Insurance