Senior Director, Partnerships & Influencer Marketing

October 21

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Thorne

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Wellness • Healthcare Insurance • Pharmaceuticals

Thorne is a health and wellness company that specializes in high-quality supplements and health tests. Committed to using pure ingredients, Thorne offers a range of products designed to support various health needs, including men's health and hormonal balance. The company emphasizes science-backed formulations and provides personalized health recommendations through its Thorne Advisor service.

201 - 500 employees

🧘 Wellness

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Define and oversee the integrated Strategic Partnerships & Influencer Marketing strategy, ensuring alignment with corporate priorities, brand positioning, and growth targets. • Translate the Paid Influencer Strategic Framework (T1, Fall 2025) into executional excellence. • Create a unified team culture between Sponsorship Activations and Influencer Marketing functions, with a clear roadmap, briefs, and review cadences (quarterly for example). • Oversee all paid ambassador relationships (athletes, celebrities, and medical doctors) with planned expansion to ~10 paid influencers in 2026. • Lead scouting, evaluation, and roster planning, ensuring ambassadors align with Thorne’s values. • Own negotiations and contracts with agents, securing broad usage rights, performance incentives, and content flexibility. • Maintain an integrated deliverables calendar (posts, appearances, webinars, photo/video shoots) and ensure timely, multi-channel activation. • Partner with the Director of Influencer Marketing to evolve Thorne’s Affiliate Ambassador Program, scaling it into a best-in-class growth engine. • Evaluate and expand new strategic sponsorship opportunities (endurance, women’s sports, league/player associations, medical institutions).

🎯 Requirements

• Bachelor’s degree in marketing, communications or other relevant fields. • 12+ years in sports marketing, influencer/celebrity marketing, partnerships, or brand strategy, ideally in consumer health, wellness, or lifestyle industries. • Proven success in negotiating high-profile talent and sponsorship contracts. • Strong network and credibility in sports, entertainment, and/or healthcare ecosystems. • Exceptional ability to balance brand-building with performance outcomes. • Experience leading cross-functional teams and managing direct reports. • Strategic, creative, and analytical mindset with proven ability to drive measurable ROI. • Excellent relationship management skills, with comfort navigating agent/league/association dynamics.

🏖️ Benefits

• 100% company-paid medical, dental, and vision insurance coverage for employees • Company-paid short- and long-term disability insurance • Company-paid life insurance • 401k plan with employer matching contributions up to 4% • Gym membership reimbursement • Monthly allowance of Thorne supplements • Paid time off, volunteer time off and holiday leave • Training, professional development, and career growth opportunities