Director, Portfolio Strategy – Product Marketing

🕒 6 days ago

☕ Washington – Remote

☕ Washington – Remote

💵 $220k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Tidal Vision

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

🏭 Manufacturing

Food & Beverage • Logistics • Manufacturing

Tidal Vision is a biotechnology company developing and commercializing chitosan-based technologies and products for water treatment, agriculture, and materials. The company applies proprietary, zero-waste processes (Chitofining®, Zale Technology®, Tidal Grow®, Tidal Clear®, Tidal‑Tec®) to produce concentrated chitosan solutions that address pollution, crop health, and material-science challenges for industrial and agricultural customers.

📋 Description

• Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets • Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy • Own the commercial direction of each product from development through launch and lifecycle management • Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance • Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products • Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities • Build market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions • Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions • Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes

🎯 Requirements

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field • At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership • Commercial leadership experience across both crop nutrition/fertilizer and crop protection • Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products • Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements • Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies • Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases • Proven ability to lead cross-functional teams and drive decisions without direct authority • Executive-level communication, judgment, and presence • Incumbent is subject to a criminal background check

🏖️ Benefits

• Eligible for company stock options as part of the overall compensation package, subject to plan terms • Performance-based annual incentive • Medical, dental, and vision insurance • Optional FSA/HSA • 401k with 6% employer match • Life and AD&D insurance • Employee Assistance Program • Short & long term disability • Tuition reimbursement • 21.67 days of paid time off + 10 holidays • Opportunities for growth and development • Remote work

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