Head of Marketing

Job not on LinkedIn

🕒 June 26

🇬🇧 United Kingdom – Remote

💵 £70k - £80k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 44%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tiro

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Tiro is the leading training provider for Science and Technology Apprenticeships, focusing on delivering practical and academic programs to prepare individuals for careers in these sectors. Established in 2005, Tiro has been instrumental in bridging the skills gap for businesses by matching enthusiastic apprentices with ambitious companies. The company offers a robust framework for apprenticeships as an alternative to traditional higher education, ensuring participants gain valuable hands-on experience alongside formal qualifications. Tiro's partnerships with industry leaders support the goal of developing a highly skilled future workforce.

📋 Description

• Build and lead a commercially focused marketing function generating demand, pipeline and brand awareness • Develop customer-led propositions, messaging and positioning for employers across priority sectors • Create full-funnel marketing strategies from awareness through meaningful commercial conversations • Build segmentation, Ideal Customer Profiles and campaign strategies to improve targeting and conversion • Partner with Employer Growth to improve pipeline quality and commercial performance • Use customer insight, market research and campaign performance data to improve strategy and decision-making • Develop the brand through content, thought leadership, PR, events and storytelling • Coach and develop the marketing team, establishing priorities, accountability and continuous improvement • Influence executive thinking and commercial strategy • Work alongside Employer Growth, Employer Success, Product and Delivery • Shape marketing operations, success measures and cross-functional collaboration

🎯 Requirements

• Led B2B marketing teams with direct accountability for pipeline, customer acquisition or revenue growth • Built, transformed or professionalised a marketing function, team or operating model • Influenced founders, executives or Boards and challenged established views with evidence • Operated successfully where resources, structure and information are imperfect • Used customer insight and Customer voice to materially change a proposition, positioning or commercial strategy • Marketed complex, technical or consultative propositions • Developed ICPs, segmentation, vertical strategies, propositions and messaging around customer problems • Created demand in markets where customers were not necessarily already looking for the solution • Built strong Marketing–Sales alignment, including CRM discipline, lead qualification, sales enablement and shared commercial priorities • Used data and experimentation to evaluate performance and change or stop ineffective activity • Built credibility through thought leadership, content, PR, events, partnerships and external networks • Commercially curious and customer obsessed • Builder mentality with the ability to create propositions, capabilities, processes and Marketing–Sales ways of working • Able to make decisions with incomplete information, adapt quickly and maintain momentum

🏖️ Benefits

• Opportunity to shape the business's market positioning and influence commercial strategy • Opportunity to build a high-performing marketing function • Central role in the company's next phase of growth • Collaborative leadership team • Freedom to make meaningful change • Opportunity to create meaningful commercial impact

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