Tivity Health
501 - 1000 employees
Founded 1981
⚕️ Healthcare Insurance
🧘 Wellness
💰 Post-IPO Equity on 2013-10
Healthcare Insurance • Wellness • Fitness
Tivity Health is a company dedicated to improving health outcomes and reducing healthcare costs through innovative fitness and wellness programs. They empower individuals, particularly the senior population, to engage in physical activity and improve their overall health through brands like SilverSneakers, which promotes active living for seniors, and Prime Fitness, providing access to fitness facilities nationwide. Tivity Health emphasizes a member-centric, data-driven approach to facilitate healthy behaviors across various stages of life, making health and wellness accessible to all.
VP, B2B Marketing
🕒 April 16
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Tivity Health
501 - 1000 employees
Founded 1981
⚕️ Healthcare Insurance
🧘 Wellness
💰 Post-IPO Equity on 2013-10
Healthcare Insurance • Wellness • Fitness
Tivity Health is a company dedicated to improving health outcomes and reducing healthcare costs through innovative fitness and wellness programs. They empower individuals, particularly the senior population, to engage in physical activity and improve their overall health through brands like SilverSneakers, which promotes active living for seniors, and Prime Fitness, providing access to fitness facilities nationwide. Tivity Health emphasizes a member-centric, data-driven approach to facilitate healthy behaviors across various stages of life, making health and wellness accessible to all.
📋 Description
• Drive demand, market adoption, and revenue growth across employer and health plan segments • Lead the development and execution of integrated marketing strategies • Partner closely with Sales, Client Relations, Product, and Growth Operations • Build scalable programs that translate complex value propositions into compelling, differentiated market narratives • Define and execute the B2B marketing vision and roadmap • Establish positioning and messaging that articulates clinical, financial, and experiential value • Optimize marketing funnel performance • Design and execute account-based marketing (ABM) strategies • Develop sales enablement tools, thought leadership, and ROI-driven content
🎯 Requirements
• 12–15+ years of progressive B2B marketing experience • At least 5+ years in senior leadership roles • Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem • Strong track record of driving measurable pipeline and revenue growth • Demonstrated success in launching new products and scaling revenue • Experience supporting enterprise sales with complex deal cycles • Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred
🏖️ Benefits
• Competitive salary • Company bonus potential • Medical, dental, vision insurance • 401k with match • Generous paid time off • Free gym membership to over 13,000 fitness locations in the US • Other great benefits
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