Brand Experience Designer, Consumer

🕒 October 21

🇺🇸 United States – Remote

💵 $149k - $304k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎨 Product Designer (UI/UX)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Toast

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

Food & Beverage • Consulting • Logistics

Toast is a technology company that specializes in providing integrated software and hardware solutions for the restaurant industry. Their offerings include a comprehensive restaurant management platform that features point of sale (POS) systems, payment processing, online ordering, payroll management, and various operational tools designed to streamline restaurant operations. Toast's platform is tailored to meet the needs of diverse restaurant types, including quick service, full service, fast casual, fine dining, cafes, and food trucks. They also provide resources like industry insights and educational materials to support restaurant success.

📋 Description

• Define and build Toast’s consumer-facing brand across product and marketing • Evolve the Consumer brand into a complete identity system covering visual language, voice and tone, motion, illustration, photography, and guiding principles • Partner with product designers to integrate the brand into onboarding, empty states, celebrations, loyalty moments, transitions, sound, and haptics • Own the expressive layer of the product design system, including type, color, motion, and illustration • Set creative direction across launch campaigns, paid and social, lifecycle email and push, app store, and partner moments • Build templates and toolkits for marketing, growth, and content teams • Define Consumer brand presence in restaurant and in-service moments across POS, handhelds, kiosks, receipts, and host stands • Raise design quality through critiques, pairing, and hands-on output • Create and ship pixel-perfect work in Figma, motion tools, or code • Collaborate with product designers, product managers, engineers, marketing, growth, and content partners • Report to the Consumer Product Design leader

🎯 Requirements

• 8+ years in brand design for consumer products • Portfolio showing a brand built or meaningfully evolved across product and marketing, including the reasoning behind it • Experience taking brand strategy to an identity system and shipped work inside a product design team • Understanding of design systems, component thinking, and how brand works alongside UX • Expert proficiency in Figma, including variables, components, and tokens • Fluency in a motion tool such as After Effects or Rive • Comfort with code for prototyping brand moments and discussing tokens, transitions, and haptics with engineers • Ability to explain brand decisions to non-designers • Ability to collaborate with design, product, marketing, and engineering teammates • Willingness to use AI tools effectively in brand work

🏖️ Benefits

• Competitive compensation and benefits programs • Cash compensation, including overtime and bonus/commissions if eligible • Equity • Flexible benefits supporting a healthy lifestyle and changing needs • AI tools provided across disciplines • Hybrid work model valuing individual needs • Reasonable accommodations for persons with disabilities

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